Centre for Marketing Research
Centre for Marketing Research

Our publications

Search our publications to read about our work in more depth.
Towards an understanding of corporate heritage: its evolution from 2006 to 2019 and an agenda for future inquiry
Tugra Akarsu, Reza Marvi & Pantea Foroudi, 2021, European Journal of International Management, 1(1)
DOI: 10.1504/EJIM.2021.10036104
Type: article
Can luxury fashion brands ever really be inclusive?
Dina Khalifa & Paurav Shukla, 2021, The Conversation
Type: article
Consumers’ propensity for rollover service contracts: the influences of perceived value, convenience and trust on service loyalty
Stephen Wilkins, Joe Hazzam & Phil Megicks, 2021, Journal of Strategic Marketing, 1-16
DOI: 10.1080/0965254X.2021.1946127
Type: article
When luxury brand rejection causes brand dilution
Dina Khalifa & Paurav Shukla, 2021, Journal of Business Research, 129, 110-121
DOI: 10.1016/j.jbusres.2021.02.041
Type: article
Minimalism in consumption: A typology and brand engagement strategies
Aniruddha Pangarkar, Paurav Shukla & Charles Ray Taylor, 2021, Journal of Business Research, 127, 167-178
DOI: 10.1016/j.jbusres.2021.01.033
Type: article