Centre for Marketing Research About our research Access to skills and expertise Our people Our projects Our publications Get in touch Postgraduate opportunities News Centre for Marketing Research Our publications Search our publications to read about our work in more depth. Electronic word of mouth 2.0 (eWOM 2.0) – the evolution of eWOM research in the new age Hongfei Liu, Chanaka Jayawardhena, Paurav Shukla, Victoria-Sophie Osburg & Vignesh Yoganathan, 2024, Journal of Business Research, 176 DOI: 10.1016/j.jbusres.2024.114587 Type: article Should luxury brands display their logos prominently? Implications for brand authenticity, coolness and behavioral intentions Paurav Shukla, N. Meltem Cakici & Dina Khalifa, 2023, European Journal of Marketing DOI: 10.1108/EJM-01-2022-0038 Type: article Negative spill over effects in brand alliance crises La Toya Quamina & Jaywant Singh, 2023, Public Relations Review, 49(5) DOI: 10.1016/j.pubrev.2023.102394 Type: article Consumer susceptibility to front-of-package (FOP) food labeling: Scale development and validation Michał Folwarczny, Valdimar Sigurdsson, R.G. Vishnu Menon & Tobias Otterbring, 2023, Appetite, 192 DOI: 10.1016/j.appet.2023.107097 Type: article Utilizing consumer-based label equity to signal consumer products free from endocrine-disrupting chemicals Valdimar Sigurdsson, Michał Folwarczny, Nils Magne Larsen, R.G. Vishnu Menon, Freyja Thoroddsen Sigurdardottir & Sonja Perkovic, 2023, Journal of Retailing and Consumer Services, 76 DOI: 10.1016/j.jretconser.2023.103611 Type: article Pagination Previous page ‹ Previous Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 … Next page Next ›