Centre for Marketing Research
Centre for Marketing Research

Our publications

Search our publications to read about our work in more depth.
When endorsers behave badly
Jovica Breberina, Paurav Shukla & Veronica Rosendo-Rios, 2021, International Journal of Advertising
DOI: 10.1080/02650487.2021.2016267
Type: article
Determinants of corporate sustainability message sharing on social media: a configuration approach
Hanne Knight, Mohamed Yacine Haddoud & Phil Megicks, 2021, Business Strategy and the Environment, 31(2), 633-647
DOI: 10.1002/bse.2941
Type: article
The Animosity Transfer Process: consumer denigration of foreign sponsors and testing potential mitigation strategies
Robert Angell, Paul Bottomley, Matthew Gorton, Ben Marder & Antonia Erz, 2021, International Marketing Review, 38(6), 1308-1330
DOI: 10.1108/IMR-01-2021-0006
Type: article
Environmental innovation in foreign subsidiaries
Palitha Konara, Carmen Lopez & Vikrant Shirodkar, 2021, Journal of World Business, 56(6)
DOI: 10.1016/j.jwb.2021.101261
Type: article
Proactive environmental strategy, foreign institutional pressures, and internationalization of Chinese SMEs
Wai Wai (Joyce) Ko, Yantai Chen, Cheng Chen, Meng-Shan (Sharon) Wu & Gordon Liu, 2021, Journal of World Business, 56(6)
DOI: 10.1016/j.jwb.2021.101247
Type: article