Centre for Marketing Research

Our publications

Search our publications to read about our work in more depth.
Zhiying Ben & Paurav Shukla, 2024, Psychology and Marketing, 41(11), 2741-2756
Type: article
Karen Clinkard, 2024, Journal of Learning Development in Higher Education
Type: review
Guoqing Zhao, Shaofeng Liu, Carmen Lopez, Yi Wang, Haiyan Lu & Jinhua Zhang, 2024, Annals of Operations Research, 338(2-3), 1241-1282
Type: article
Cheng‑Hao Steve Chen, Gordon Liu, Gelareh Roushan & Bang Nguyen, 2024, Information Systems Frontiers
Type: article