Centre for Marketing Research
Centre for Marketing Research

Our publications

Search our publications to read about our work in more depth.
Understanding the Drivers of Industry 4.0 technologies to enhance supply chain sustainability: insights from the agri-food industry
Guoqing Zhao, Xiaoning Chen, Paul Jones, Shaofeng Liu, Carmen Lopez, Leonardo Leoni & Denis Dennehy, 2024, Information Systems Frontiers
DOI: 10.1007/s10796-024-10539-1
Type: article
Optimizing live streaming engagement through store atmospheric cues: exploring prosocial behavior and social comparison—insights from streamers and viewers
Jing (Daisy) Lyu, Yan Danni Liang & Durga Vellore Nagarajan, 2024, Internet Research
DOI: 10.1108/INTR-01-2024-0073
Type: article
They forgot me! The exclusionary effects among complaining consumers when others receive a response
Zhiying Ben & Paurav Shukla, 2024, Psychology and Marketing, 41(11), 2741-2756
DOI: 10.1002/mar.22080
Type: article
Diagnostic, self-guided, interactive pocket mentor: a rare blend of generic and applied academic skills development exercises
Karen Clinkard, 2024, Journal of Learning Development in Higher Education
Type: review
A systematic review of employability and enterprise education learning tools
Karen Clinkard, 2024
Type: bookChapter