Postgraduate research project

Business studies and management: digital and data driven marketing

Funding
Fully funded (UK and international)
Type of degree
Doctor of Philosophy
Entry requirements
Master's with merit and a 2:1 honours degree View full entry requirements
Faculty graduate school
Faculty of Social Sciences
Closing date

About the project

Southampton Business School has an ambitious, quality-driven strategy of growth. To enable world-leading research and generate knowledge that is recognised in the global academic community, we're awarding full PhD studentships to outstanding candidates.

We're looking for applicants interested in digital and data driven marketing. This studentship is for candidates with their own research proposal in a marketing-related area such as:

  • advertising
  • branding
  • consumer behaviour
  • digital and social media marketing
  • international marketing
  • relationship marketing
  • retailing and marketing strategy in business to consumer (B2C), business-to-business (B2B) and customer to customer (C2C) contexts

Explore our supervisor profile section to learn about our research expertise. Visit the Centre for Marketing Research website to search our work and activities in detail.

This project will start on 25 September 2023 with 3 years of funding. It's open to both UK and international students.