Centre for Marketing Research

Our people

We're a vibrant group of academics, industry professionals, and students. Learn more about our marketing expertise.

Dr Arnold Japutra

Associate Professor in Marketing

Research interests

  • Consumer-brand relationships
  • Consumer negative behaviours
  • Dark-side of brands

Accepting applications from PhD students

Connect with Arnold

Mrs Cagla Dayangan

Research interests

  • Uncertainty management 
  • Coping mechanisms and their influence on behaviour, preferences, and judgments
  • Motives and attribution
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Dr Carmen Lopez Lamelas

Associate Professor in Marketing

Research interests

  • International Marketing
  • Digital Marketing 

Accepting applications from PhD students

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Dr Daisy Lyu PhD

Lecturer in Marketing

Research interests

  • Consumer psychology
  • Omni-channel retailing
  • Technology adoption theories

Accepting applications from PhD students

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Dr Fenfang Lin

Lecturer

Research interests

  • Marketing strategy 
  • B2B SMEs branding & Marketing
  • Product innovation

Accepting applications from PhD students

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Mr Hanjia Duan

Research interests

  • Consumer resistance
  • Sustainable innovation
  • Consumer psychology
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Dr Hongfei Liu

Associate Professor

Research interests

  • Digital marketing and social media
  • Services marketing
  • Strategic marketing and management

Accepting applications from PhD students

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Professor Jaywant Singh

Head of Department

Research interests

  • Social media marketing
  • Consumer behaviour
  • Branding

Accepting applications from PhD students

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Dr Jingmin Huang

Lecturer in Marketing

Research interests

  • As a multidisciplinary researcher, Jingmin's principal research interest lies in applying machine learning methods to marketing, business intelligence. His past work has primarily focused on applying deep learning methodologies, especially deep generative models, to improve various product exterior design — spanning design generation, evaluative techniques, and market profit forecasting. Beyond the above points, Jingmin is also interested in additional research areas, including agent-based modelling and neural-inspired computing.
Connect with Jingmin

Dr Karen Tan PhD

TF Fashion Marketing & Branding

Research interests

  • Fashion Narratives and Consumption
  • Liminality, Transgressions and Youth culture
  • Digital Pedagogies and Argumentation

Accepting applications from PhD students

Connect with Karen