Centre for Marketing Research

Our people

We're a vibrant group of academics, industry professionals, and students. Learn more about our marketing expertise.

Ms Karen Clinkard MSc, CABS CMBE, CIM PGDip, SFHEA (Advance HE)

Principal Teaching Fellow in Marketing

Research interests

  • Employability
  • Enterprise education
  • AGILE mindset
Connect with Karen

Dr Liyuan Wei

Associate Professor in Marketing

Research interests

  • Digital strategiesConsumer psychologyTechnologyWellbeingQuantitative methods

Accepting applications from PhD students

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Mr Mohamed Mohamed

Lecturer in Marketing

Research interests

  • Consumer Behavior
  • Consumer-brand Relationship
  • P2P Economy
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Dr Monica Mihalache PhD, FHEA, MSc

Principal Teaching Fellow

Research interests

  • Media Consumer Behaviour
  • Integrated Marketing Communications effects
  • Cultivation theory 

Accepting applications from PhD students

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Professor Paurav Shukla

Professor of Marketing

Research interests

  • Luxury consumption
  • Brand management 
  • Consumer behaviour and self-identity 

Accepting applications from PhD students

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Dr Phil Megicks BCom, MBA, PhD, PGCE, DipM, FCIM

Associate Professor in Marketing

Research interests

  • Consumer behaviour
  • Ethics and sustainability
  • SME strategy

Accepting applications from PhD students

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Dr Philip Alford

Lecturer

Research interests

  • SME Digitalisation
  • Small business Martech (marketing technology) adoption
  • Customer engagement through digital marketing

Accepting applications from PhD students

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Dr Polly Sokolova

Teaching Fellow in Marketing

Research interests

  • Consumer Behaviour
  • Consumer Psychology
  • Fluency
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Dr Shayan Shaikh

Lecturer in D & D Driven Marketing

Research interests

  • Sustainable fashion
  • Luxury consumption
  • Personality assessment

Accepting applications from PhD students

Connect with Shayan