About
Dr. Mohamed is a Lecturer in Marketing at the Department of Digital and Data-Driven Marketing at Southampton Business School. He has extensive undergraduate and postgraduate teaching experience.
Dr. Mohamed is a Lecturer in Marketing at the Department of Digital and Data-Driven Marketing at Southampton Business School. He has extensive undergraduate and postgraduate teaching experience.
Dr. Mohamed is interested in understanding predictors of consumer behaviour. Specifically, his research focuses on the predictors of changing consumers’ disruptive behaviour.
Dr. Mohamed has over 10 years of teaching experience and has taught several modules for undergraduate and graduate students, including Contemporary Issues in Marketing, Introduction to Marketing, Digital Marketing Strategy, Services Marketing, and Dissertation in Marketing
Dr. Mohamed joined Southampton Business School in September 2024 as a Lecturer in Marketing. Prior to his position at SBS, he was a sessional teaching fellow at several UK universities, such as Portsmouth Business School, where he taught various modules to undergraduate and graduate students, including Contemporary Issues in Marketing for postgraduates and Dissertation in Marketing for undergraduates.