Our publications

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Impact of CRM strategy on relationship commitment and new product development: mediating effects of learning from failure

Bang Nguyen, Junsong Chen, Pantea Foroudi, Xiaoyu Yu, Cheng Chen & Dorothy Yen, 2020, Journal of Strategic Marketing

DOI: 10.1080/0965254X.2020.1807590

Type: article

Risk analysis of the agri-food supply chain: a multi-method approach

Guoqing Zhao, Shaofeng Liu, Carmen Lopez, Huilan Chen, Haiyan Lu, Sachin Kumar Mangla & Sebastian Elgueta, 2020, International Journal of Production Research, 58(16), 4851-4876

DOI: 10.1080/00207543.2020.1725684

Type: article

Transforming the complexity of having multiple channels to an asset: reflective critics on the dual marketing and co-branding

Tugra Akarsu, Pantea Foroudi & T.C. Melewar, 2020

DOI: 10.1108/978-1-83867-685-820201010

Type: bookChapter

Utilitarian versus hedonic brands

Carmen Lopez & George Balabanis, 2020

DOI: 10.1007/978-3-030-39165-2_167

Type: conference

Science is about corroborating empirical evidence, even in academic business research journals

Barry J. Babin , David J. Ortinau, Jean-Luc Herrmann & Carmen Lopez, 2020, Journal of Business Research

DOI: 10.1016/j.jbusres.2020.06.002

Type: article