Centre for Marketing Research

Our publications

Search our publications to read about our work in more depth.
Aniruddha Pangarkar, Paurav Shukla & Charles Ray Taylor, 2021, Journal of Business Research, 127, 167-178
Type: article
Sung Ho Han, Cheng Chen & Timothy Lee, 2021, International Journal of Hospitality Management, 94
Type: article
Weisha Wang, Paurav Shukla & Guicheng Shi, 2021, Technological Forecasting and Social Change, 164
Type: article
Paurav Shukla & Veronica Rosendo-Rios, 2021, International Business Review, 30(1)
Type: article
Omar Al-Tabbaa, Carmen Lopez, Palitha Konara & Desmond Leach, 2021, Industrial Marketing Management, 93, 147-160
Type: article