About this course
Gain essential business skills for the fashion industry with a focus on the latest digital knowledge and techniques. This fashion marketing and management degree is taught by academics with current professional experience. It will prepare you for a range of fashion business roles, including marketing, communications, buying, merchandising, PR, brand management and digital marketing. Our graduates work for major brands, and earn places on competitive graduate training schemes.
Based on a vibrant arts campus at a leading research-based university, you’ll put your creative business skills into practice using our superb facilities. This innovative programme is taught by a team of experienced industry-based professionals and academics, and will prepare you for career success.
You'll gain a detailed understanding of the latest best practice in fashion marketing and management, with modules including:
- Digital Marketing
- Consumer Intelligence
- Product Management
- Retail Futures
- Trend Forecasting
- Strategic Fashion Issues
- Fashion Styling and Creative Practice
As part of your degree you can:
- spend a year in employment between years 2 and 3
- spend a year studying overseas at a partner university
- visit leading fashion brands in the UK and overseas; recent brands include Fendi, Facebook, Hermès, Gucci and Valentino in locations including Paris, New York, and Italy
- attend talks from influential external industry speakers and brands
- visit museums and industry trade shows such as Pure London and SEEK in Berlin
- take an exam to achieve a professional certificate in digital marketing as part of your studies
- work to commercially relevant briefs
- contribute to our in-programme FEAST magazine
- become a student ambassador representing the school and programme
This programme is accredited by the Institute of Data & Marketing and can lead to a professional certificate in addition to your degree.
We regularly review our courses to ensure and improve quality. This course may be revised as a result of this. Any revision will be balanced against the requirement that the student should receive the educational service expected. Find out why, when, and how we might make changes.
Our courses are regulated in England by the Office for Students (OfS).
Accreditations
What's it like to study Fashion Marketing with Management at Southampton
Course location
This course is based at Winchester.
Awarding body
This qualification is awarded by the University of Southampton.
Entry requirements
For Academic year 202526
A-levels
Our standard offer is BBB at A-level or equivalent qualification, we also consider grades of comparable value.
A-levels additional information
Offers typically exclude General Studies and Critical Thinking. Preferably including a Business or Humanities subject
A-levels with Extended Project Qualification
If you are taking an EPQ in addition to 3 A levels, you will receive the following offer in addition to the standard A level offer: BBC and grade A in the EPQ.
A-levels contextual offer
We are committed to ensuring that all applicants with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise an applicant's potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
International Baccalaureate Diploma
Pass, with 30 points overall with 15 points at Higher Level
International Baccalaureate Diploma additional information
Preferably including a Business or Humanities subject.
International Baccalaureate contextual offer
We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
International Baccalaureate Career Programme (IBCP) statement
Offers will be made on the individual Diploma Course subject(s) and the career-related study qualification. The CP core will not form part of the offer. Where there is a subject pre-requisite(s), applicants will be required to study the subject(s) at Higher Level in the Diploma course subject and/or take a specified unit in the career-related study qualification. Applicants may also be asked to achieve a specific grade in those elements. Please see the University of Southampton International Baccalaureate Career-Related Programme (IBCP) Statement for further information. Applicants are advised to contact their Faculty Admissions Office for more information.
BTEC
Distinction, Distinction, Merit in the BTEC National Extended Diploma Distinction, Distinction in the BTEC National Diploma plus B in an A level Distinction in the BTEC National Extended Certificate plus BB in two A levels
RQF BTEC
We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
Additional information
Preferably including a Business or Humanities subject.
QCF BTEC
Distinction, Distinction, Merit in the BTEC Extended Diploma. Distinction, Distinction in the BTEC Diploma plus B in an A level Distinction in the BTEC Subsidiary Diploma plus BB in two A levels
We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
Access to HE Diploma
60 credits with a minimum of 45 credits at Level 3, of which 24 must be at Distinction and 21 credits at Merit
Access to HE additional information
Preferably including a Business or Humanities subject.
Irish Leaving Certificate
Irish Leaving Certificate (first awarded 2017)
H2 H2 H3 H3 H3 H3
Irish Leaving Certificate (first awarded 2016)
B1 B1 B1 B1 B2 B2
Irish certificate additional information
Preferably including a Business or Humanities subject.
Scottish Qualification
Offers will be based on exams being taken at the end of S6. Subjects taken and qualifications achieved in S5 will be reviewed. Careful consideration will be given to an individual’s academic achievement, taking in to account the context and circumstances of their pre-university education.
Please see the University of Southampton’s Curriculum for Excellence Scotland Statement (PDF) for further information. Applicants are advised to contact their Faculty Admissions Office for more information.
Cambridge Pre-U
M2 M2 M2 in three principal subjects
Cambridge Pre-U additional information
Preferably including a Business or Humanities subject.
Welsh Baccalaureate
BBB from 3 A levels or BB from two A levels and B from the Advanced Welsh Baccalaureate Skills Challenge Certificate
Welsh Baccalaureate additional information
Offers typically exclude General Studies and Critical Thinking. Preferably including a Business or Humanities subject
Welsh Baccalaureate contextual offer
We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
T-Level
T Level in Management and Administration at Merit overall with B in Core and Merit in Specialism.
Other requirements
GCSE requirements
Applicants must hold GCSE English language (or GCSE English) (minimum grade 4/C) and mathematics (minimum grade 4/C)
Find the equivalent international qualifications for our entry requirements.
English language requirements
If English isn't your first language, you'll need to complete an International English Language Testing System (IELTS) to demonstrate your competence in English. You'll need all of the following scores as a minimum:
IELTS score requirements
- overall score
- 6.5
- reading
- 6.0
- writing
- 6.0
- speaking
- 6.0
- listening
- 6.0
We accept other English language tests. Find out which English language tests we accept.
If you don’t meet the English language requirements, you can achieve the level you need by completing a pre-sessional English programme before you start your course.
You might meet our criteria in other ways if you do not have the qualifications we need. Find out more about:
- skills you might have gained through work or other life experiences (otherwise known as recognition of prior learning)
Find out more about our Admissions Policy.
Foundation programmes for international students
A foundation programme will give you the language skills and subject knowledge you need if you're not qualified for direct entry to your chosen undergraduate course.
You'll progress to your chosen course after successfully completing the foundation programme.
Find out more about undergraduate foundation programmes for international students.
For Academic year
Scottish Qualification
Offers will be based on exams being taken at the end of S6. Subjects taken and qualifications achieved in S5 will be reviewed. Careful consideration will be given to an individual’s academic achievement, taking in to account the context and circumstances of their pre-university education.
Please see the University of Southampton’s Curriculum for Excellence Scotland Statement (PDF) for further information. Applicants are advised to contact their Faculty Admissions Office for more information.
Other requirements
You might meet our criteria in other ways if you do not have the qualifications we need. Find out more about:
- skills you might have gained through work or other life experiences (otherwise known as recognition of prior learning)
Find out more about our Admissions Policy.
Got a question?
Please contact our enquiries team if you're not sure that you have the right experience or qualifications to get onto this course.
Email: enquiries@southampton.ac.uk
Tel: +44(0)23 8059 5000
Course structure
This programme has been developed in consultation with industry to ensure you’re prepared for a range of fashion business careers.
The core modules give you specialist knowledge and the ability to apply theoretical understanding to real-life situations. You’ll also have a choice of modules in year 2, allowing you to follow your own career interests.
Year 1 overview
You’ll study 5 modules that introduce you to key ideas and skills in fashion marketing, including:
- Introduction to Research - critical thinking, communication and study skills
- Fashion Contexts - how eras and events, contemporary influencers and the media have impacted the current fashion landscape
- Introduction to Business - the concepts and principles of the fashion business
- Fashion Styling and Creative Practice
- Consumer Intelligence - behaviour and trends
Year 2 overview
You’ll take 4 core modules to advance your existing skills and knowledge. Topics include:
- Product Management
- Trend Forecasting
- Creative Strategy - the fusion of strategy and creativity in fashion
- Retail Futures- fashion retailing and future developments in the changing retail landscape
You’ll choose another module from a broad range of topic options:
- Business Skills for the Creative Industries
- Creative Futures - exploring democratic forms of innovation, including collaborative and environmental practices, activism, social innovation and economic sustainability
- Creative Writing
- Image and Branding - issues, terminology and trends in branding
- Visual Culture - the role of images in the construction of identity, and the ways in which we understand the world around us
You can also choose to spend a semester at a partner university in Europe, Canada or Hong Kong to explore fashion from a global perspective.
Year 3 overview
You’ll consolidate your experience by producing a final marketing project. This is a body of work that illustrates the knowledge and skills you’ve learned, and aligns to your career ambitions. This will be a valuable addition to your professional portfolio.
Your final modules will equip you with the knowledge needed to work in the fashion business, specifically:
- Critical Issues - understanding the factors that determine a business’s success or failure
- Professional Planning - how to enter the workplace
- Digital Marketing - gain the latest knowledge and skills in preparation for industry
After completing your digital marketing module, you can choose to further enhance your CV by taking the 3-hour exam needed to earn the IDM’s Professional Certificate in Digital Marketing.
Want more detail? See all the modules in the course.
Modules
The modules outlined provide examples of what you can expect to learn on this degree course based on recent academic teaching. As a research-led University, we undertake a continuous review of our course to ensure quality enhancement and to manage our resources. The precise modules available to you in future years may vary depending on staff availability and research interests, new topics of study, timetabling and student demand. Find out why, when and how we might make changes.
For entry in academic year 2025 to 2026
Year 1 modules
You must study the following modules in year 1:
Business and Marketing for Fashion
Within this module you will evaluate the future of Business Marketing for Fashion. You will develop a comprehensive understanding of cutting-edge Business and Marketing strategies. The module is designed to propel you into the forefront of the industry...
Fashion Communication: Digital Futures
Fashion Communication: Digital Futures module, a comprehensive exploration into the intersection of design, creativity, technology and communication within the dynamic world of the fashion and lifestyle industries. This module is designed to equip you wit...
Fashion: Society, Culture, and Context
This module delivers a broad understanding and appreciation of fashion, luxury, and lifestyle industries, developing your knowledge in contemporary and historical contexts. By studying critical eras, events, influences and media that have impacted the c...
The Future Consumer
Understanding consumer behaviour and the trends in consumer lifestyles and sub-cultures, is at the core of creative marketing and management strategy. Being able to anticipate new consumer tribes and changing consumer segments against a set of demographic...
Year 2 modules
You must study the following modules in year 2:
Buying, Merchandising & Licencing
In this module you will be challenged to utilise your growing creative and commercial critical thinking skills in order identify market trends and opportunities. You will analyse how a business can respond to emerging opportunities in the responsible deve...
Collaborate (Fashion Marketing with management)
This module engages you in research and knowledge exchange projects, using interdisciplinary learning to embed the practice of collaboration within disciplines in WSA. This collaborative project module supports the University’s goal of enabling curiosity,...
Fashion Consumers and Community
Fashion Communities & Consumers explores the evolution of fashion & lifestyle industries in response to critical changes and attitudes driven by environmental, technological, economic, and social factors. Expanding on level 4’s ‘The Future Consumer’, this...
Fashion Environments
Within this module you will be challenged to utilise your growing creative skills and analytical thinking in order identify key critical issues and responses for the evolving retail landscape. As part of this module, you will consider the future role o...
Year 3 modules
You must study the following modules in year 3:
Digital Marketing: Creative Practice
The world has fundamentally changed- with digital and physical ecosystems merging. This creates a landscape that budding strategists and marketeers need to understand and navigate, especially in the fast-evolving fashion, luxury and lifestyle sectors. ...
Digital Marketing: Future Landscapes
The world has fundamentally changed- with digital and physical ecosystems merging. This creates a landscape that budding strategists and marketeers need to understand and navigate, especially in the fast-evolving fashion, luxury and lifestyle sectors. ...
Final Major Project Part 1
The Major Project Part One module is the first part of your final project of the BA Fashion Marketing with Management degree course. Positioned as the culmination of your studies, this module is designed to support you in developing a project that enables...
Final Major Project Part 2 (Fashion Marketing with Management)
The Major Project Part Two module is the second part of your final project of the BA Fashion Marketing with Management degree course. Positioned as the culmination of your studies this project is designed to support you in developing an analytical researc...
Professional Planning (Fashion Marketing with Management)
This module aims to equip you with the necessary tools to maximise your success of gaining employment and/or a place to study a postgraduate degree. It also aims to help you identify a career path best suited to your skills, values, personality and experi...
You must also choose from the following modules in year 3:
WSA Year Abroad
This non-credit bearing module is a compulsory module designed to provide support and engagement with your WSA tutors if you decide to take the option of a Year Abroad between Part 2 and Part 3 of your degree programme. Your dedicated study abroad coor...
Year in Employment
The Year in Employment (YiE) is an opportunity for undergraduate students across a range of programmes to undertake a placement year whilst remaining enrolled to the University of Southampton. Students complete their placement after their second year of s...
Learning and assessment
The learning activities for this course include the following:
- lectures
- classes and tutorials
- independent learning (studying on your own)
Course time
How you'll spend your course time:
Year 1
Study time
Your scheduled learning, teaching and independent study for year 1:
How we'll assess you
- essays
- oral presentations
- portfolios
Your assessment breakdown
Year 1:
Year 2
Study time
Your scheduled learning, teaching and independent study for year 2:
How we'll assess you
- essays
- oral presentations
- portfolios
Your assessment breakdown
Year 2:
Academic support
You’ll be supported by a personal academic tutor and have access to a senior tutor.
Course leader
Jennifer Anyan is the course leader.
Careers
You’ll graduate the fashion marketing degree with finely tuned strategic and creative thinking skills, as well as exceptional digital knowledge, giving you an advantage as you enter the job market. This course will prepare you for a range of fashion business roles, including:
- marketing and digital marketing
- communications
- buying
- styling
- PR
- digital commerce
- merchandising
- brand management
- editorial production
- retail management
Many of our graduates have gained places on highly competitive graduate training schemes. They also work for leading fashion brands including:
- Tom Ford
- John Lewis
- Next
- Mr Porter
- The Fold
- New Look
- Primark
- Arcadia Group
We focus on your employability throughout your studies by offering:
- ongoing advice from tutors with extensive fashion experience
- careers events to introduce you to potential employers
- collaborative relationships with organisations such as Urban Outfitters, Arcadia and Hampshire Cultural Trust
Careers services at Southampton
We are a top 20 UK university for employability (QS Graduate Employability Rankings 2022). Our Careers, Employability and Student Enterprise team will support you. This support includes:
- work experience schemes
- CV and interview skills and workshops
- networking events
- careers fairs attended by top employers
- a wealth of volunteering opportunities
- study abroad and summer school opportunities
We have a vibrant entrepreneurship culture and our dedicated start-up supporter, Futureworlds, is open to every student.
Work in industry
Our tutors have strong professional links to industry and will help you to network by arranging guest lectures, company project briefs and visits to leading brands in the UK and overseas.
London is just over an hour away by train, which opens up a wealth of internship opportunities. Students have interned across many different brands, including Tom Ford, Kalmar, Mango, Joseph, River Island, Burberry, Next, Topshop, Net-A-Porter, LK Bennett, Grazia Magazine and Surgery PR.
Our in-house Studio 3015 provides paid design and marketing internships for our graduates.
You can choose to take a year in employment to work in industry between your second and third years of study. It allows you to contextualise your academic studies and build industry networks. Students have worked at different brands including House of Fraser, French Connection and John Lewis. They have worked across a variety of roles including buying and merchandising.
Fees, costs and funding
Tuition fees
Fees for a year's study:
- UK students pay £9,250.
- EU and international students pay £23,400.
The Government has recently announced changes to UK tuition fees from September 2025 onwards. We will update our website to reflect this shortly.
What your fees pay for
Your tuition fees pay for the full cost of tuition and standard exams.
Find out how to:
Accommodation and living costs, such as travel and food, are not included in your tuition fees. There may also be extra costs for retake and professional exams.
Explore:
Bursaries, scholarships and other funding
If you're a UK or EU student and your household income is under £25,000 a year, you may be able to get a University of Southampton bursary to help with your living costs. Find out about bursaries and other funding we offer at Southampton.
If you're a care leaver or estranged from your parents, you may be able to get a specific bursary.
Get in touch for advice about student money matters.
Scholarships and grants
You may be able to get a scholarship or grant to help fund your studies.
We award scholarships and grants for travel, academic excellence, or to students from under-represented backgrounds.
Support during your course
The Student Hub offers support and advice on money to students. You may be able to access our Student Support fund and other sources of financial support during your course.
Funding for EU and international students
Find out about funding you could get as an international student.
How to apply
What happens after you apply?
We will assess your application on the strength of your:
- predicted grades
- academic achievements
- personal statement
- academic reference
We'll aim to process your application within 2 to 6 weeks, but this will depend on when it is submitted. Applications submitted in January, particularly near to the UCAS equal consideration deadline, might take substantially longer to be processed due to the high volume received at that time.
Equality and diversity
We treat and select everyone in line with our Equality and Diversity Statement.
Got a question?
Please contact our enquiries team if you're not sure that you have the right experience or qualifications to get onto this course.
Email: enquiries@southampton.ac.uk
Tel: +44(0)23 8059 5000
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