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Fashion Consumers and Community

When you'll study it
Semester 2
CATS points
30
ECTS points
15
Level
Level 5
Module lead
Neha Mathew
Academic year
2026-27

Module overview

Fashion Communities & Consumers explores the evolution of fashion & lifestyle industries in response to critical changes and attitudes driven by environmental, technological, economic, and social factors. Expanding on level 4’s ‘The Future Consumer’, this unit will build a more detailed and sophisticated understanding of brands, consumers and communities’ ability to co-create and collaborate. You will draw on social theory and psychology to explore the idea of communities, with a focus on the need for fashion and lifestyle industries to align with personal, cultural, and social values of these groups and reframe meaning beyond consumption to thrive. This unit will also discuss the use of fashion narratives, image ideation and construction that help to foster brand identity while integrating transparency and ethical considerations.