Digital Marketing: Creative Practice

Learning Outcomes

Disciplinary Specific Learning Outcomes

Having successfully completed this module you will be able to:

• Demonstrating the knowledge and application of creative and project management skills to devise a comprehensive digital marketing campaign and plan. along with controls and testing.

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• Test and evaluate conceptual and technical resources and skills in the development of your independent work.

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• How your discipline applies taught theory to professional context.

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• Communicate conceptual, technical and creative ideas and research to a professional standard

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Individual Digital Presentation

• Assessment Type: Formative
• Feedback: Feedback on project brief. You will experience formative feedback during the module in different learning situations, for example: tutorials, presentations, crits and written feedback, contributing to the written summative feedback given at the end of the module.
• Final Assessment: No
• Group Work: No

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.