Module overview
Within this module you will evaluate the future of Business Marketing for Fashion. You will develop a comprehensive understanding of cutting-edge Business and Marketing strategies. The module is designed to propel you into the forefront of the industry, this module provides a deep dive into essential Business and Marketing theories and principles, infused with the latest trends and innovations shaping the fashion world.
Existing theory will be explored, examined and applied as well as new disruptive models that are impacting the fashion sector.
The module will investigate Equitable, Diverse, Inclusive and Sustainable frameworks and examine how fashion’s unique position in the global economy is transforming,
Aims and Objectives
Learning Outcomes
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- Test ideas through critical reflection using a variety of physical and digital sources
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- Identify strengths and weaknesses in your academic skills
Disciplinary Specific Learning Outcomes
Having successfully completed this module you will be able to:
- Investigate and present a variety of fashion marketing strategies and fashion management processes, improvements and solutions for the Business and Fashion Marketing environment.
- Demonstrate and apply enhancements, modifications or new concepts that include Equitable, Diverse, Inclusive, Ethical and Sustainable Solutions.
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- Ideas, objects, theories and makers that have informed the discipline in a global context
Syllabus
Students will be introduced into Business and Marketing frameworks
This module enables you to examine the The Business and Marketing landscape changes, demands and consumer needs. The module will allow you to apply your research and investigation of core Business and Marketing concepts to appropriate fashion brands and/or market levels.. Other areas of study and consideration will include:
1. Business Model Canvas
2. Brand Identity Prism(BIM)
3.Consumer Culture Theory (CCT)
4. Circular Economy Model
5. Sustainable Value Chain Model
6.Corporate Social Responsibility (CSR)
7. Equitable, Diverse, Inclusive and Sustainable models
8. 7Ps model.
9.Distuptive Innovation
10. SWOT, MICRO and MACRO Situational Analysis.
Learning and Teaching
Teaching and learning methods
Teaching methods include:
- Project Briefings
- Group tutorials and discussions
- One-to-one tutorials
- Critical Reviews
- Creative workshops
- Visual presentations
Learning activities include:
- Research and concept development workshops
- Creative workshops
- School resource based learning
- Seminars
- Peer group learning
- Group critiques
- Self-assessment
Type | Hours |
---|---|
Teaching | 48 |
Independent Study | 252 |
Total study time | 300 |
Resources & Reading list
Textbooks
Jackson T & Shaw D (2009). Fashion Marketing . Basingtoke: Palgrave.
Lancaster.G & Massingham L (2018). Essentials of Marketing Management. Oxford: Routledge.
Posner H ( 2015). Marketing Fashion . London: Laurence King.
Easey M (2009). Fashion Marketing . Chichester: : Blackwell Publishing.
Assessment
Formative
This is how we’ll give you feedback as you are learning. It is not a formal test or exam.
Portfolio
- Assessment Type: Formative
- Feedback: You will experience formative feedback during the module in different learning situations, for example: tutorials, crits and written feedback, contributing to the written summative feedback given at the end of the module.
- Final Assessment: No
- Group Work: No
Summative
This is how we’ll formally assess what you have learned in this module.
Method | Percentage contribution |
---|---|
Portfolio | 100% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
Method | Percentage contribution |
---|---|
Portfolio | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
Method | Percentage contribution |
---|---|
Portfolio | 100% |