Module overview
In this module you will be challenged to utilise your growing creative and commercial critical thinking skills in order identify market trends and opportunities. You will analyse how a business can respond to emerging opportunities in the responsible development of product from concept to consumer. You will be expected to look to future developments and emergent trends to develop your strategic thinking linked to the management of product and delivery of long-term sustainable and or inclusive business strategies. You will also consider the impact of micro trends on buying, merchandising and product development with a focus on commercial growth.
This module builds upon your knowledge and skills developed in Level 1 allowing you to examine the fashion retail environment in more detail, in particular, from the perspective of a buyer and a merchandiser in relation to a brand. You will develop knowledge and understanding of buying and merchandising skills through a teaching scheme that includes product and brand management, range planning, pricing, retail strategy, sales forecasting and sourcing and manufacturing strategy.