Digital Marketing: Future Landscapes

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• How diverse and equitable perspectives, relating but not limited to race, ethnicity, age, disability, gender, class, faith and sexual orientation innovate and enhance civic society and social engagement.

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• Test concepts, strategies and experiments to investigate, and problem solve through effectively interacting with others and knowledge exchange.

Disciplinary Specific Learning Outcomes

Having successfully completed this module you will be able to:

• Create and test a digital first marketing strategy informed by external context and stakeholder demands
• Research, analyse and evaluate the market conditions and effectiveness of various digital marketing approaches using appropriate methodologies

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• Reflect and engage with critical feedback to enhance your work for an audience.

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Individual Digital Presentation

• Assessment Type: Formative
• Feedback: Feedback on project brief. You will experience formative feedback during the module in different learning situations, for example: tutorials, crits and written feedback, contributing to the written summative feedback given at the end of the module.
• Final Assessment: No
• Group Work: No

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.