Fashion Communication: Digital Futures

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• The fundamental principles, processes and methods core to your discipline

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• Generate ideas through enquiry and analysis of selected research material

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• Plan strategies to evolve your digital skills in line with your discipline’s expectations

Disciplinary Specific Learning Outcomes

Having successfully completed this module you will be able to:

• Demonstrate an understanding of the role of creative thinking and visual communication, current emergent trends and technological developments and their impact on the fashion environment

This module enables you to examine the methodology and processes behind communication of ideas and concepts. Additionally, you will examine visual narrative and design underpinned by an understanding of creative theories and industry standard practices.

Part of your studies will involve learning industry-standard software and design approached to help underpin and enhance your creative outcomes.

On completion of this module, you will be able to:

• Master industry-standard software and gain proficiency in essential software tools used throughout the fashion and lifestyle industries, such as the Adobe Creative Suite and other specialised tools that will enhance your ability to respond to industry focussed challenges
• Develop advanced communication skills by learning to craft compelling narratives, creative content creation and engaging brand stories across various digital channels
• Understand appropriate key theories, frameworks and design concepts that underpin your creative outcomes
• Utilise design theories, frameworks and methodologies underpinning digital and creative communication and ideation such as semiotics, colour theory, typography, information architecture, Gestalt Principles, usability heuristics, UI and UX design models and interactivity
• Understand and utilise emerging new technologies such as AI, AR, and VR to create engaging fashion communication outcomes
• Consider and incorporate sustainable practices and ethical considerations within the fashion and lifestyle industries

Teaching methods and learning activities include:

• Lectures and Seminars
• Project Briefings
• Group tutorials and discussions
• Online learning and demonstration sessions
• Practical exercises and tasks
• Digital Workshops and one-to-one tutorials
• Peer led discussions and presentations (crits)
• Presentations
• Access to pre-recorded sessions for ease of learning and revision
• Seminars on the Study Skills Hub
• Access to online learning Resources such as LinkedIn Learning
• Access to WSA’s Global Smart Lab

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Individual Presentation

• Assessment Type: Formative
• Feedback: Feedback on project briefs. You will experience formative feedback during the module in different learning situations, for example: tutorials, crits and written feedback.
• Final Assessment: No
• Group Work: No

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.