About this course
Focused on sustainability, social justice, and ethical responsibility, our Fashion Marketing with Management course prepares you to enter the global fashion industry. It merges creative opportunities with the strategic insights of marketing and management in a supportive art school environment.
Your studies on this course will be immersive and industry driven. Through live projects, interdisciplinary collaborations, and real-world case studies, you’ll gain practical experience in innovative and inclusive marketing practices. You'll have opportunities to engage with diverse communities, industry professionals, and international networks.
On this course you'll:
- engage with evolving global fashion and lifestyle industries
- develop a progressive approach to fashion marketing
- critically examine industry structures and narratives
- consider diverse voices, perspectives, and markets
- develop environmentally, culturally, and economically responsible marketing strategies
A key feature of this course is dedicated support for communication and visualisation skills, which are essential for storytelling, brand development, and consumer engagement. You'll explore these skills whilst considering inclusivity, digital innovation, and emerging technologies. With this experience, you'll be able to confidently challenge industry norms and drive positive change.
You’ll also develop digital skills through explored subjects, such as:
- emerging technologies shaping consumer experiences and brand engagement
- data-driven decision-making for market insights and trend forecasting
- digital storytelling and immersive content for fashion and lifestyle brands
- AI in marketing, retail, and consumer interaction
Upon graduation, you’ll be equipped for careers across fashion and associated lifestyle sectors, from sustainable to luxury brands. With a strong foundation in equitable, sustainable, and forward-thinking marketing practices, you’ll be prepared to shape the future of global industries.
We regularly review our courses to ensure and improve quality. This course may be revised as a result of this. Any revision will be balanced against the requirement that the student should receive the educational service expected. Find out why, when, and how we might make changes.
Our courses are regulated in England by the Office for Students (OfS).
Accreditations
What's it like to study Fashion Marketing with Management at Southampton
Course location
This course is based at Winchester.
Awarding body
This qualification is awarded by the University of Southampton.
Download the Course Description Document
The Course Description Document details your course overview, your course structure and how your course is taught and assessed.
Entry requirements
For Academic year 202526
A-levels
Our standard offer is BBB at A-level or equivalent qualification, we also consider grades of comparable value.
A-levels additional information
Offers typically exclude General Studies and Critical Thinking. Preferably including a Business or Humanities subject
A-levels with Extended Project Qualification
If you are taking an EPQ in addition to 3 A levels, you will receive the following offer in addition to the standard A level offer: BBC and grade A in the EPQ.
A-levels contextual offer
We are committed to ensuring that all applicants with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise an applicant's potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
International Baccalaureate Diploma
Pass, with 30 points overall with 15 points at Higher Level
International Baccalaureate Diploma additional information
Preferably including a Business or Humanities subject.
International Baccalaureate contextual offer
We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
International Baccalaureate Career Programme (IBCP) statement
Offers will be made on the individual Diploma Course subject(s) and the career-related study qualification. The CP core will not form part of the offer. Where there is a subject pre-requisite(s), applicants will be required to study the subject(s) at Higher Level in the Diploma course subject and/or take a specified unit in the career-related study qualification. Applicants may also be asked to achieve a specific grade in those elements. Please see the University of Southampton International Baccalaureate Career-Related Programme (IBCP) Statement for further information. Applicants are advised to contact their Faculty Admissions Office for more information.
BTEC
Distinction, Distinction, Merit in the BTEC National Extended Diploma Distinction, Distinction in the BTEC National Diploma plus B in an A level Distinction in the BTEC National Extended Certificate plus BB in two A levels
RQF BTEC
We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
Additional information
Preferably including a Business or Humanities subject.
QCF BTEC
Distinction, Distinction, Merit in the BTEC Extended Diploma. Distinction, Distinction in the BTEC Diploma plus B in an A level Distinction in the BTEC Subsidiary Diploma plus BB in two A levels
We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
Access to HE Diploma
60 credits with a minimum of 45 credits at Level 3, of which 24 must be at Distinction and 21 credits at Merit
Access to HE additional information
Preferably including a Business or Humanities subject.
Irish Leaving Certificate
Irish Leaving Certificate (first awarded 2017)
H2 H2 H3 H3 H3 H3
Irish Leaving Certificate (first awarded 2016)
B1 B1 B1 B1 B2 B2
Irish certificate additional information
Preferably including a Business or Humanities subject.
Scottish Qualification
Offers will be based on exams being taken at the end of S6. Subjects taken and qualifications achieved in S5 will be reviewed. Careful consideration will be given to an individual’s academic achievement, taking in to account the context and circumstances of their pre-university education.
Please see the University of Southampton’s Curriculum for Excellence Scotland Statement (PDF) for further information. Applicants are advised to contact their Faculty Admissions Office for more information.
Cambridge Pre-U
M2 M2 M2 in three principal subjects
Cambridge Pre-U additional information
Preferably including a Business or Humanities subject.
Welsh Baccalaureate
BBB from 3 A levels or BB from two A levels and B from the Advanced Welsh Baccalaureate Skills Challenge Certificate
Welsh Baccalaureate additional information
Offers typically exclude General Studies and Critical Thinking. Preferably including a Business or Humanities subject
Welsh Baccalaureate contextual offer
We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
T-Level
T Level in Management and Administration at Merit overall with B in Core and Merit in Specialism.
Other requirements
GCSE requirements
Applicants must hold GCSE English language (or GCSE English) (minimum grade 4/C) and mathematics (minimum grade 4/C)
Find the equivalent international qualifications for our entry requirements.
English language requirements
If English isn't your first language, you'll need to complete an International English Language Testing System (IELTS) to demonstrate your competence in English. You'll need all of the following scores as a minimum:
IELTS score requirements
- overall score
- 6.5
- reading
- 6.0
- writing
- 6.0
- speaking
- 6.0
- listening
- 6.0
We accept other English language tests. Find out which English language tests we accept.
If you don’t meet the English language requirements, you can achieve the level you need by completing a pre-sessional English programme before you start your course.
You might meet our criteria in other ways if you do not have the qualifications we need. Find out more about:
- skills you might have gained through work or other life experiences (otherwise known as recognition of prior learning)
Find out more about our Admissions Policy.
Foundation programmes for international students
A foundation programme will give you the language skills and subject knowledge you need if you're not qualified for direct entry to your chosen undergraduate course.
You'll progress to your chosen course after successfully completing the foundation programme.
Find out more about undergraduate foundation programmes for international students.
Got a question?
Please contact our enquiries team if you're not sure that you have the right experience or qualifications to get onto this course.
Email: enquiries@southampton.ac.uk
Tel: +44(0)23 8059 5000
Course structure
Your modules aim to progressively build your knowledge, understanding, and skills during three years of study. You’ll have the chance to develop an area of interest and expertise within this framework.
You’ll work with digital technologies throughout the course to further improve your data and analytical skills.
Year 1 overview
In your first year, you’ll be introduced to fundamental fashion and marketing knowledge. You'll understand the fashion value chain and examine how social, cultural and economic contexts have shaped the fashion industry.
You’ll be encouraged to think critically and learn how to profile consumer groups and communities through a variety of modules, including:
You’ll study the following core modules:
- Fashion Communication: Digital Futures
- The Future Consumer
- Business and Marketing for Fashion
- Fashion: Society, Culture, and Context
Year 2 overview
Your second year includes a collaborative module where you’ll work on a research-based topic or live industry brief.
You’ll expand your knowledge of fashion management through your Buying, Merchandising & Licensing module. Your marketing skills will be developed through modules that explore ethics, experience, and socio-economic influence.
Core modules in your second year include:
- Collaborate (Fashion Marketing with Management)
- Fashion Environments
- Buying, Merchandising & Licensing
- Fashion Consumers and Community
Between year 2 and year 3 you'll have the option to choose to study abroad or do a year in employment.
- Study abroad and spend a semester at a partner university in Europe or further afield. This is an invaluable way to broaden your horizons, and will be ideal if you’re looking to work overseas after graduation.
- Take a year in employment to develop your employability skills. You'll have support and resources from the Work Experience Team before, during, and after your work placement.
Year 3 overview
In your final year you’ll focus on your final year project. This project will be in response to a defined research question that is relevant to you own aspirations.
Your core modules include:
- Final Major Project Part 1
- Final Major Project Part 2 (Fashion Marketing with Management)
- Professional Planning (Fashion Marketing with Management)
- Digital Marketing: Future Landscapes
- Digital Marketing: Creative Practise
Want more detail? See all the modules in the course.
Modules
The modules outlined provide examples of what you can expect to learn on this degree course based on recent academic teaching. As a research-led University, we undertake a continuous review of our course to ensure quality enhancement and to manage our resources. The precise modules available to you in future years may vary depending on staff availability and research interests, new topics of study, timetabling and student demand. Find out why, when and how we might make changes.
For entry in academic year 2025 to 2026
Year 1 modules
You must study the following modules in year 1:
Business and Marketing for Fashion
Within this module you will evaluate the future of Business Marketing for Fashion. You will develop a comprehensive understanding of cutting-edge Business and Marketing strategies. The module is designed to propel you into the forefront of the industry...
Fashion Communication: Digital Futures
Fashion Communication: Digital Futures module, a comprehensive exploration into the intersection of design, creativity, technology and communication within the dynamic world of the fashion and lifestyle industries. This module is designed to equip you wit...
Fashion: Society, Culture, and Context
This module delivers a broad understanding and appreciation of fashion, luxury, and lifestyle industries, developing your knowledge in contemporary and historical contexts. By studying critical eras, events, influences and media that have impacted the c...
The Future Consumer
Understanding consumer behaviour and the trends in consumer lifestyles and sub-cultures, is at the core of creative marketing and management strategy. Being able to anticipate new consumer tribes and changing consumer segments against a set of demographic...
Year 2 modules
You must study the following modules in year 2:
Buying, Merchandising & Licencing
In this module you will be challenged to utilise your growing creative and commercial critical thinking skills in order identify market trends and opportunities. You will analyse how a business can respond to emerging opportunities in the responsible deve...
Collaborate (Fashion Marketing with management)
This module engages you in research and knowledge exchange projects, using interdisciplinary learning to embed the practice of collaboration within disciplines in WSA. This collaborative project module supports the University’s goal of enabling curiosity,...
Fashion Consumers and Community
Fashion Communities & Consumers explores the evolution of fashion & lifestyle industries in response to critical changes and attitudes driven by environmental, technological, economic, and social factors. Expanding on level 4’s ‘The Future Consumer’, this...
Fashion Environments
Within this module you will be challenged to utilise your growing creative skills and analytical thinking in order identify key critical issues and responses for the evolving retail landscape. As part of this module, you will consider the future role o...
Year 3 modules
You must study the following modules in year 3:
Digital Marketing: Creative Practice
The world has fundamentally changed- with digital and physical ecosystems merging. This creates a landscape that budding strategists and marketeers need to understand and navigate, especially in the fast-evolving fashion, luxury and lifestyle sectors. ...
Digital Marketing: Future Landscapes
The world has fundamentally changed- with digital and physical ecosystems merging. This creates a landscape that budding strategists and marketeers need to understand and navigate, especially in the fast-evolving fashion, luxury and lifestyle sectors. ...
Final Major Project Part 1
The Major Project Part One module is the first part of your final project of the BA Fashion Marketing with Management degree course. Positioned as the culmination of your studies, this module is designed to support you in developing a project that enables...
Final Major Project Part 2 (Fashion Marketing with Management)
The Major Project Part Two module is the second part of your final project of the BA Fashion Marketing with Management degree course. Positioned as the culmination of your studies this project is designed to support you in developing an analytical researc...
Professional Planning (Fashion Marketing with Management)
This module aims to equip you with the necessary tools to maximise your success of gaining employment and/or a place to study a postgraduate degree. It also aims to help you identify a career path best suited to your skills, values, personality and experi...
You must also choose from the following modules in year 3:
WSA Year Abroad
This non-credit bearing module is a compulsory module designed to provide support and engagement with your WSA tutors if you decide to take the option of a Year Abroad between Part 2 and Part 3 of your degree programme. Your dedicated study abroad coor...
Year in Employment
The Year in Employment (YiE) is an opportunity for undergraduate students across a range of programmes to undertake a placement year whilst remaining enrolled to the University of Southampton. Students complete their placement after their second year of s...
Learning and assessment
The learning activities for this course include the following:
- lectures
- classes and tutorials
- independent learning (studying on your own)
Course time
How you'll spend your course time:
Year 1
Study time
Your scheduled learning, teaching and independent study for year 1:
How we'll assess you
- essays
- oral presentations
- portfolios
Your assessment breakdown
Year 1:
Year 2
Study time
Your scheduled learning, teaching and independent study for year 2:
How we'll assess you
- essays
- oral presentations
- portfolios
Your assessment breakdown
Year 2:
Year 3
Study time
Your scheduled learning, teaching and independent study for year 3:
How we'll assess you
- essays
- oral presentations
- portfolios
Your assessment breakdown
Year 3:
Academic support
You’ll be supported by a personal academic tutor and have access to a senior tutor.
Course leader
Karen Ryan is the course leader.
Careers and employability
The employability and enterprise skills you'll gain from this course are reflected in the Southampton skills model. When you join us you'll be able to use our skills model to track, plan, and benefit your career development and progress.
Download skills overview
Work experience opportunities
Choosing to do work experience is a great way to enhance your employability, build valuable networks, and evidence your potential. Learn about the different work and industry experience options at Southampton.
Careers services and support
We are a top 20 UK university for employability (QS Graduate Employability Rankings 2022). Our Careers, Employability and Student Enterprise team will support you. This support includes:
- work experience schemes
- CV and interview skills and workshops
- networking events
- careers fairs attended by top employers
- a wealth of volunteering opportunities
- study abroad and summer school opportunities
We have a vibrant entrepreneurship culture and our dedicated start-up supporter, Futureworlds, is open to every student.
Your career ideas and graduate job opportunities may change while you're at university. So it is important to take time to regularly reflect on your goals, speak to people in industry and seek advice and up-to-date information from Careers, Employability and Student Enterprise professionals at the University.
Fees, costs and funding
Tuition fees
Fees for a year's study:
- UK students pay £9,535.
- EU and international students pay £23,400.
What your fees pay for
Your tuition fees pay for the full cost of tuition and standard exams.
Find out how to:
Accommodation and living costs, such as travel and food, are not included in your tuition fees. There may also be extra costs for retake and professional exams.
Explore:
Bursaries, scholarships and other funding
If you're a UK or EU student and your household income is under £25,000 a year, you may be able to get a University of Southampton bursary to help with your living costs. Find out about bursaries and other funding we offer at Southampton.
If you're a care leaver or estranged from your parents, you may be able to get a specific bursary.
Get in touch for advice about student money matters.
Scholarships and grants
You may be able to get a scholarship or grant to help fund your studies.
We award scholarships and grants for travel, academic excellence, or to students from under-represented backgrounds.
Support during your course
The Student Hub offers support and advice on money to students. You may be able to access our Student Support fund and other sources of financial support during your course.
Funding for EU and international students
Find out about funding you could get as an international student.
How to apply
What happens after you apply?
We will assess your application on the strength of your:
- predicted grades
- academic achievements
- personal statement
- academic reference
We'll aim to process your application within 2 to 6 weeks, but this will depend on when it is submitted. Applications submitted in January, particularly near to the UCAS equal consideration deadline, might take substantially longer to be processed due to the high volume received at that time.
Equality and diversity
We treat and select everyone in line with our Equality and Diversity Statement.
Got a question?
Please contact our enquiries team if you're not sure that you have the right experience or qualifications to get onto this course.
Email: enquiries@southampton.ac.uk
Tel: +44(0)23 8059 5000
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