Our publications

Search our publications to read about our work in more depth.

Reconceptualising at the higher education employability - enterprise interface; proposal and validation of the ‘AGILE’ mind-set tool

Karen Clinkard, 2019

Type: conference

How to grow brand post engagement on Facebook and Twitter for airlines? An empirical investigation of design and content factors

Vishnu Menon Ramachandran Girija, Valdimar Sigurdsson, Nils Magne Larsen, Asle Fagerstrøm, Herborg Sorensen, Helena Gunnars Marteinsdottir & Gordon R Foxall, 2019, Journal of Air Transport Management

DOI: 10.1016/j.jairtraman.2019.05.002

Type: article

Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements

Valdimar Sigurdsson, Vishnu Menon Ramachandran Girija, Atli Geir Hallgrimsson, Nils Magne Larsen & Asle Fagerstrøm, 2017, Journal of Promotion Management, 694 - 714

DOI: 10.1080/10496491.2018.1405523

Type: article

Online healthy food experiments: capturing complexity by using choice-based conjoint analysis

Valdimar Sigurdsson, Vishnu Menon Ramachandran Girija & Asle Fagerstrøm, 2017, The Behavior Analyst, 40, 373 - 391

DOI: 10.1007/s40614-017-0114-9

Type: article

Operant behavioral economics for e-mail marketing: an experiment based on the behavioral perspective model testing the effectiveness of motivational operation, utilitarian and informational stimuli

Valdimar Sigurdsson, Hinrik Hinriksson & R. G.Vishnu Menon, 2016, Managerial and Decision Economics, 37(4-5), 337-344

DOI: 10.1002/mde.2725

Type: article