About this course
If you want to pursue a career in marketing, this accredited course will give you an edge in the job market. Ranked UK top 10 in the Complete University Guide, this course provides plenty of hands-on learning. You'll cover recent developments such as big data and digital marketing, and learn how to integrate them with more traditional techniques. You'll have many opportunities to interact directly with inspirational marketing leaders and use cutting-edge software tools.
With this marketing course, you can:
- get hands-on experience by running real digital campaigns for organisations
- benefit from the knowledge of guest speakers who are marketing leaders in small, medium and large UK companies
- learn how to use consumer data to make effective marketing decisions - a skill that recruiters consider important
- develop an understanding of how to measure the success of marketing efforts in different types of companies
- get skills in related topics such as accounting, analytics and strategy
- learn how to use the latest marketing software and tools
Graduates have gone on to work for Sony Pictures, Publicis, Kantar and Ogilvy.
This programme is accredited by The Institute of Data and Marketing (IDM). The IDM has over 30 years of experience helping marketers reach the next level in their careers by offering a portfolio of qualifications and training courses, all informed by industry and underpinned by core principles and best practice.
Our Marketing students who are part of an IDM-accredited course are eligible to sit a 2-hour online exam to achieve the IDM Certificate in Digital and Data-Driven Marketing. IDM Tutor for this programme: Dr Monica Mihalache
Year in placement
Enhance your employability by taking this course with a paid industrial placement year. You'll spend this extra year in an approved industrial placement in a business organisation, applying the skills and knowledge you've learned so far.
View year in placement course
Year abroad
Experience an extra year studying abroad with one of our worldwide partner universities. View year abroad course.
Study Marketing in Malaysia
You can also study this course at University of Southampton Malaysia.
We regularly review our courses to ensure and improve quality. This course may be revised as a result of this. Any revision will be balanced against the requirement that the student should receive the educational service expected. Find out why, when, and how we might make changes.
Our courses are regulated in England by the Office for Students (OfS).
Sensory Marketing: Why it matters and how to use it
Course location
This course is based at Highfield.
Awarding body
This qualification is awarded by the University of Southampton.
Download the Course Description Document
The Course Description Document details your course overview, your course structure and how your course is taught and assessed.
Entry requirements
For Academic year 202526
A-levels
AAA
A-levels additional information
Excluded subjects are General Studies.
The below subjects are considered as restricted. This means that we can accept two subjects from the following list if combined with other academic subjects:
Applied subjects, Art (including Design, Fine Art, Photography, Textiles), Communication Studies, Communication and Culture, Creative Media, Creative Writing, Critical Thinking, Dance, Drama, Film Studies, Health & Social Care, Home Economics, Hospitality and Supervision, ICT/IT Leisure Studies, Media Studies, Music Technology, Outdoor Education, PE, Performing Arts, Public Services, Sports Studies/Science, Theatre Studies, Travel & Tourism, World Development.
Please note; Computing, Computer Studies, Product Design and Applied Business (single and double awards) are not considered to be restricted subjects
A-levels with Extended Project Qualification
If you are taking an EPQ in addition to 3 A levels, you will receive the following offer in addition to the standard A level offer: AAB and grade A in the EPQ
A-levels contextual offer
We are committed to ensuring that all applicants with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise an applicant's potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
International Baccalaureate Diploma
Pass, with 36 points overall with 18 points at Higher Level
International Baccalaureate Diploma additional information
Some subjects are excluded and restricted - please check the subjects listed under the A level section which also applies to all qualifications.
International Baccalaureate contextual offer
We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
International Baccalaureate Career Programme (IBCP) statement
Offers will be made on the individual Diploma Course subject(s) and the career-related study qualification. The CP core will not form part of the offer. Where there is a subject pre-requisite(s), applicants will be required to study the subject(s) at Higher Level in the Diploma course subject and/or take a specified unit in the career-related study qualification. Applicants may also be asked to achieve a specific grade in those elements. Please see the University of Southampton International Baccalaureate Career-Related Programme (IBCP) Statement for further information. Applicants are advised to contact their Faculty Admissions Office for more information.
BTEC
D in the Business BTEC National Extended Certificate plus AA from two A levels
DD in the Business BTEC National Diploma plus A grade from one A-level
DDD in the Business BTEC National Extended Diploma
RQF BTEC
We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
Additional information
BTEC qualifications should be in Business, please check with us if your BTEC qualification is in a different subject before applying.
QCF BTEC
D in the Business BTEC Subsidiary Diploma plus AA from two A levels
DD in the Business BTEC Diploma plus A grade from one A-level
DDD in the Business BTEC Extended Diploma
We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
Access to HE Diploma
60 credits with a minimum of 45 credits at Level 3, of which all must be at Distinction
Access to HE additional information
Offers typically exclude Social Care/Healthcare pathways
Irish Leaving Certificate
Irish Leaving Certificate (first awarded 2017)
H1 H1 H2 H2 H2 H2
Irish Leaving Certificate (first awarded 2016)
A1, A1, A1, A1, A1, A1
Irish certificate additional information
Some subjects are excluded and restricted - please check the subjects listed under the A level section which also applies to all qualifications.
Scottish Qualification
Offers will be based on exams being taken at the end of S6. Subjects taken and qualifications achieved in S5 will be reviewed. Careful consideration will be given to an individual’s academic achievement, taking in to account the context and circumstances of their pre-university education.
Please see the University of Southampton’s Curriculum for Excellence Scotland Statement (PDF) for further information. Applicants are advised to contact their Faculty Admissions Office for more information.
Cambridge Pre-U
D3 D3 D3 in three Principal subjects
Cambridge Pre-U additional information
Cambridge Pre-U's can be used in combination with other qualifications such as A Levels to achieve the equivalent of the typical offer but care must be taken with subjects when combining qualifications. As per our A level restricted subjects, we can only accept one restricted subject.
Welsh Baccalaureate
AAA from 3 A levels or AA from two A levels and A from the Advanced Welsh Baccalaureate Skills Challenge Certificate
Welsh Baccalaureate additional information
Some subjects are excluded and restricted - please check the subjects listed under the A level section which also applies to all qualifications.
Welsh Baccalaureate contextual offer
We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
T-Level
We will accept the following T levels in Management Admin, Finance, Accounting. The requirements are A in Core, Distinction in Specialism and Distinction Overall.
Additional information
You will still need GCSE 6/B in Maths alongside the T level qualification.
Other requirements
GCSE requirements
Applicants must hold GCSE English language (or GCSE English) (minimum grade 4/C) and mathematics (minimum grade 6/B *).
* We can accept a grade 5 in GCSE mathematics if you achieve grade B in A level Maths, Physics, Economics, Geography, Psychology or Business.
Please note we can only accept grade 6 in GCSE mathematics if you are studying BTEC qualifications.
Find the equivalent international qualifications for our entry requirements.
English language requirements
If English isn't your first language, you'll need to complete an International English Language Testing System (IELTS) to demonstrate your competence in English. You'll need all of the following scores as a minimum:
IELTS score requirements
- overall score
- 6.5
- reading
- 6.0
- writing
- 6.0
- speaking
- 6.0
- listening
- 6.0
We accept other English language tests. Find out which English language tests we accept.
If you don’t meet the English language requirements, you can achieve the level you need by completing a pre-sessional English programme before you start your course.
You might meet our criteria in other ways if you do not have the qualifications we need. Find out more about:
- our Ignite your Journey scheme for students living permanently in the UK (including residential summer school, application support and scholarship)
- skills you might have gained through work or other life experiences (otherwise known as recognition of prior learning)
Find out more about our Admissions Policy.
Foundation programmes for international students
A foundation programme will give you the language skills and subject knowledge you need if you're not qualified for direct entry to your chosen undergraduate course.
You'll progress to your chosen course after successfully completing the foundation programme.
Find out more about undergraduate foundation programmes for international students.
Got a question?
Please contact our enquiries team if you're not sure that you have the right experience or qualifications to get onto this course.
Email: enquiries@southampton.ac.uk
Tel: +44(0)23 8059 5000
Course structure
The course is made up of a combination of modules. Your A level results will determine which core or compulsory modules you'll need to take.
Compulsory modules will give you a thorough grounding in the theory and practice of marketing.
You can also choose from a range of optional modules to reflect your personal interests or future career options. These include commercial law, management ethics and successful decision-making.
You can broaden your studies by choosing:
You do not need to select your modules when you apply. Your academic tutor will help you to customise your course.
Year 1 overview
Modules will introduce you to the key concepts and techniques in marketing and business analytics, as well as related areas of business and management.
Optional modules this year cover subjects such as management analysis and digital technologies.
Year 2 overview
You'll develop your ability to apply and analyse marketing theories and techniques by creating a digital marketing campaign for a real business. Previous students have run campaigns to promote local businesses, family firms and University events.
Optional subject areas include entrepreneurial management and successful decision making.
Year 3 overview
You'll demonstrate the breadth of your learning by completing a dissertation on a marketing topic of your choice. A module on business research will give you the skills you need in this extended writing task, and you'll be closely supervised by one of our academics.
You'll also have the chance to take part in an online marketing exercise. Working in small groups, you'll be asked to select a product or service, develop a pricing strategy, design and implement a marketing strategy, and evaluate the results.
Want more detail? See all the modules in the course.
Modules
The modules outlined provide examples of what you can expect to learn on this degree course based on recent academic teaching. As a research-led University, we undertake a continuous review of our course to ensure quality enhancement and to manage our resources. The precise modules available to you in future years may vary depending on staff availability and research interests, new topics of study, timetabling and student demand. Find out why, when and how we might make changes.
For entry in academic year 2025 to 2026
Year 1 modules
You must study the following modules in year 1:
Introduction to Marketing
The module introduces you to the basic concepts of marketing and explains its function in today’s business environment. You will discuss principal theory and practice of marketing and how marketing builds value to the firm and the customer with examples a...
Introduction to Accounting and Finance
The course seeks to provide an introductory, but comprehensive overview of financial accounting, management accounting, and financial management to non-specialist students. The course is delivered with particular emphasis on helping students of management...
Introduction to Management
This module provides you with a broad view on key management related topics. It also provides a chance for you to gain hands-on experience on teamwork through preparation and delivery of a group presentation as part of the module assessment. The lectures ...
Marketing Strategy
The module considers strategic marketing decisions and their implications for organisations in regard to achieving their goals and objectives. It focuses on employing a market-led strategic approach to decision making through providing value to customers ...
You must also choose from the following modules in year 1:
Analytics Implementation I: Spreadsheets and Databases
This course provides essential knowledge and skills required to support students’ future learning in future data analytic modules. Without prerequisite knowledge in data analytics, this module will cover spreadsheet analytics and relational database t...
Commercial Law
The purpose of the module is to provide a general overview of law relevant to students working in business and finance. The course provides an introduction to law, before focusing in more depth on areas of Contract Law and Tort Law. There is then an intro...
Digital Technologies in Business
Digital technologies ranging from the Internet to cloud computing, artificial intelligence, etc. are often not just a key part of organisational operations; they also create opportunities for developing new digital businesses and their applications can ha...
Foundations of Business Analytics
Business analytics is closely related to management science and operational research. It refers to the use of statistical methods and models as well as empirical data to support the process of making business decisions. This module provides general knowle...
Ideas that Shape the Contemporary World - Work, Change and Organisations
This module helps you to build an intellectual foundation to business as a field of inquiry. The module links big topics to the everyday workings of organisations and individuals. You will locate the emergence of business, management, and the modern world...
Management Analysis
Management Analysis seeks to develop and enhance the basic mathematics and statistics knowledge and skills that are relevant to decision making in organisations. Management Analysis is a comprehensive module. It covers a wide range of fundamental quantita...
Year 2 modules
You must study the following modules in year 2:
Consumer Behaviour
Marketing raises many problems about how consumers buy and use products and how they react to marketing interventions. This module is concerned with evidence from research and theory about issues relating to consumer behaviour, and its application to mar...
Digital Marketing
Important revolutions in communication emerged from long-term visions of freedom of expression, sharing ideas and connecting civilizations and knowledge for the benefit of societies – large or niche ones. The digital age transformed the communication proc...
Entrepreneurial Marketing
This module focuses on creative, innovative and cost effective marketing strategies for new and growing small and medium-sized enterprises (SMEs) and larger entrepreneurial firms; including entrepreneurial decision making in terms of seeking and recognisi...
Foundations of Marketing Analytics
This module introduces some key concepts about the use of some basic statistical and analytical techniques within the marketing context. Students will learn through a combination of lectures, group work, practical (computer-lab) sessions (where needed), a...
Marketing Communications and Media Management
In this module you will learn about the different marketing communications tools available to marketers, including how they may be integrated with digital communications and the psychology behind them. You will also learn about the essence of creative app...
Marketing Research
This module aims to provide opportunities for you to develop an understanding of marketing research in theory and practice. There are two broad objectives: (1) to enhance your knowledge of the research process and increase your awareness regarding the...
You must also choose from the following modules in year 2:
Entrepreneurial Management
The aim of the course unit is to introduce students to the process of entrepreneurship and to the nature of entrepreneurial opportunity. You will explore the unique challenges that entrepreneurs face in identifying opportunity, creating new ideas and vali...
Human Resource Management
This module concerns issues in human resource management and organisational design. These are what ultimately implement the firm’s strategy. Although many organisations recognise the importance of managing the work force effectively and even "know" what a...
Making Successful Decisions
This module considers the generic aspects of decision processes that take place at individual and organisational levels and demonstrates how various lines of enquiry and analytical techniques can help achieve better quality decisions. It draws sharp atten...
Management Ethics
This module discusses issues related to business ethics. It covers philosophical foundations of ethical theories, and applications of ethical theory to real-life case studies and hypothetical dilemmas. It also discusses causes and consequences of unethica...
Prescriptive Analytics II: Simulation Business
MANG2089 introduces simulation. As an experimental technique, simulation is one the most widely used modelling techniques. This is because, unlike optimising techniques such as queuing theory, it requires few assumptions. As a result, analysts use it to s...
Sustainable Marketing
Year 3 modules
You must study the following modules in year 3:
Advanced Digital Marketing
This module aims to develop an understanding of the major issues facing marketers in the rapidly growing area of online marketing, with an emphasis on the managerial implications of evolving business models and the associated new marketing applications. S...
Advanced Marketing Analytics
Companies nowadays have collected a large volume of data from various sources. This module aims to introduce the key concepts of using ‘Big Data’ to improve marketing activities. Specifically, it focuses of the use of data analytics techniques and advance...
Measuring Marketing Effectiveness
In the contemporary business environment, data-based marketing is constantly increasing in importance. Being able to measure marketing performance and demonstrate how effectively marketing is conducted in organisations has also become a source of performa...
Services Marketing
This module is designed to enhance students’ knowledge of services marketing in a variety of service markets, both in the UK and globally. Hence, it sets out to develop an understanding of the nature of the marketing of services, key underpinning concepts...
Strategic Brand Management
This module builds on your prior marketing and strategy knowledge by focusing on the particular domain of brand management. The module highlights the ubiquitous presence of brands in our lives and how it can be used as an essential part of formulating a c...
You must also choose from the following modules in year 3:
Corporate Social Responsibility and Sustainable Business
This module covers the development of the concept and the meaning of the term corporate social responsibility (CSR) and sustainable business (SB); how CSR and SB models are being implemented in today’s corporations, its impact and likely future directions...
Dissertation
To provide an opportunity to undertake a sustained piece of individually researched academic study. Inter alia this provides a context within which research skills may be developed and demonstrated.
Marketing Practice-Based Project
The Marketing Practice-Based Project provides an opportunity to undertake a sustained piece of individually developed project applied to a real-life marketing situation or problem that involves an independent investigation. This module focuses on offering...
New Venture Development
This module provides you with practical skills and knowledge which are important in developing a new venture. The module will assist you in identifying opportunities to exploit, how to establish a business model and how to protect intellectual property. Y...
Project Management
Project management is an integrated approach to achieve non-routine business objectives. This module aims to introduce the ideas, techniques and tools of project management as used in practice. Students will be equipped with both knowledge and underst...
Risk Management
This is a holistic module because it emphasises that its constituent topics dealing with diverse aspects of risk management are highly interconnected. Mastery of the subject is conceived as requiring a strong understanding of these interconnections. For e...
Learning and assessment
The learning activities for this course include the following:
- lectures
- classes and tutorials
- independent learning (studying on your own)
Course time
How you'll spend your course time:
Year 1
Study time
Your scheduled learning, teaching and independent study for year 1:
How we'll assess you
- dissertations
- essays
- individual and group projects
- written exams
Your assessment breakdown
Year 1:
Year 2
Study time
Your scheduled learning, teaching and independent study for year 2:
How we'll assess you
- dissertations
- essays
- individual and group projects
- written exams
Your assessment breakdown
Year 2:
Academic support
You’ll be supported by a personal academic tutor and have access to a senior tutor.
Course leader
Daisy Lyu is the course leader.
Careers
You’ll graduate with a combination of digital marketing and analytical skills that will give you an advantage when you enter the job market. This is an area where the industry is facing significant skills shortages.
You'll be prepared for roles such as:
- marketing manager
- digital account manager
- brand manager
- social media manager
- consumer data analyst
- marketing consultant
Companies our graduates have gone on to work for include:
- Publicis
- Kantar
- Sony Pictures
- Ogilvy
This programme is accredited by the Institute of Data and Marketing (IDM). After you've completed your degree, you can choose to boost your career prospects by taking one additional exam to gain a professional IDM Certificate in Digital Marketing.
Careers services at Southampton
We are a top 20 UK university for employability (QS Graduate Employability Rankings 2022). Our Careers, Employability and Student Enterprise team will support you. This support includes:
- work experience schemes
- CV and interview skills and workshops
- networking events
- careers fairs attended by top employers
- a wealth of volunteering opportunities
- study abroad and summer school opportunities
We have a vibrant entrepreneurship culture and our dedicated start-up supporter, Futureworlds, is open to every student.
Fees, costs and funding
Tuition fees
Fees for a year's study:
- UK students pay £9,250.
- EU and international students pay £23,400.
The Government has recently announced changes to UK tuition fees from September 2025 onwards. We will update our website to reflect this shortly.
What your fees pay for
Your tuition fees pay for the full cost of tuition and standard exams.
Find out how to:
Accommodation and living costs, such as travel and food, are not included in your tuition fees. There may also be extra costs for retake and professional exams.
Explore:
Bursaries, scholarships and other funding
If you're a UK or EU student and your household income is under £25,000 a year, you may be able to get a University of Southampton bursary to help with your living costs. Find out about bursaries and other funding we offer at Southampton.
If you're a care leaver or estranged from your parents, you may be able to get a specific bursary.
Get in touch for advice about student money matters.
Scholarships and grants
You may be able to get a scholarship or grant to help fund your studies.
We award scholarships and grants for travel, academic excellence, or to students from under-represented backgrounds.
Support during your course
The Student Hub offers support and advice on money to students. You may be able to access our Student Support fund and other sources of financial support during your course.
Funding for EU and international students
Find out about funding you could get as an international student.
How to apply
What happens after you apply?
We will assess your application on the strength of your:
- predicted grades
- academic achievements
- personal statement
- academic reference
We'll aim to process your application within 2 to 6 weeks, but this will depend on when it is submitted. Applications submitted in January, particularly near to the UCAS equal consideration deadline, might take substantially longer to be processed due to the high volume received at that time.
Equality and diversity
We treat and select everyone in line with our Equality and Diversity Statement.
Got a question?
Please contact our enquiries team if you're not sure that you have the right experience or qualifications to get onto this course.
Email: enquiries@southampton.ac.uk
Tel: +44(0)23 8059 5000
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- The role of iron in nitrogen fixation and photosynthesis in changing polar oceans
- The role of singlet oxygen signaling in plant responses to heat and drought stress
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