Marketing Communications and Media Management

Learning Outcomes

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• work effectively as part of a team.
• demonstrate effective oral and/or written and visual literacy;

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• the range of promotional tools available to marketers and how to manage them within a campaign.
• the importance of integration of marketing communications, including through digital channels;

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• differentiate strategies for managing online, offline and outsourced creativity;
• implement creative communication strategies for products, services and experiences.

Topics

• The structure of communications industry and agencies
• The importance of integrated communications
• The promotional tools available to marketers
• The creative process
• Media planning
• Measurement of communications effectiveness.

Teaching methods include:

The basic principle of the teaching and learning strategy for this module is to encourage you to actively engage in the subject matter through guided self-discovery of the material.

Learning activities include:

• Use of video and online materials
• Case study/problem solving activities
• In class and online debate and discussion
• Private study

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Tutorial

• Assessment Type: Formative
• Feedback: Formative feedback will be provided during tutorials, lectures, office hours, and via email when students ask questions of the module leader.
• Final Assessment: No
• Group Work: No

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.