Marketing Practice-Based Project

Learning Outcomes

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• define the core marketing problem/challenge;
• determine appropriate marketing solutions to the marketing problems/challenges.
• demonstrate commercial acumen and apply knowledge of the key drivers of marketing success;
• critically evaluate new and/or existing information on the marketing problem/challenge;

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• demonstrate the ability to synthesize information and findings;
• demonstrate the ability to plan and work independently.
• communicate effectively using various formats;

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• how to apply research strategies appropriate to chosen topic.
• how to scope an independent study in your subject area;

• Selecting and developing your topic;
• Project scope and objectives;
• Identifying, collecting and analysing primary and/or secondary data and various sources of information to evaluate the current marketing strategy;
• Presenting possible ideas on what the company/organisation could and should do to solve the problem;

Teaching methods include

• Module designed to contain two learning methods: a self-directed study method and a group-led work;
• Guided study as advised by personal supervisor
• Personal reflection

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Supervision sessions

• Assessment Type: Formative
• Feedback: 6 hours equivalent of contact time and feedback opportunities are allocated for each student in various formats (workshops, meetings, emails, discussions, etc.). Students will get feedback on their progress.
• Final Assessment: No
• Group Work: No

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.