Centre for Marketing Research
Our publications
Search our publications to read about our work in more depth.
Guoqing Zhao, Shaofeng Liu, Carmen Lopez, Huilan Chen, Haiyan Lu, Sachin Kumar Mangla & Sebastian Elgueta,
2020, International Journal of Production Research, 58(16), 4851-4876
Type: article
Tugra Akarsu, Pantea Foroudi & T.C. Melewar,
2020
Type: bookChapter
Carmen Lopez & George Balabanis,
2020
Type: conference
Barry J. Babin , David J. Ortinau, Jean-Luc Herrmann & Carmen Lopez,
2020, Journal of Business Research
Type: article
Fenfang Lin, Jake Ansell & Wai-Sum Siu,
2020, International Journal of Emerging Markets
Type: article