Centre for Marketing Research

Our people

We're a vibrant group of academics, industry professionals, and students. Learn more about our marketing expertise.

Mrs Cagla Dayangan

Research interests

  • Conspicuous consumption and self-identity
  •  Identity-related dilemmas and coping mechanisms
  • Consumer-brand attachment
Connect with Cagla

Dr Carmen Lopez Lamelas

Associate Professor in Marketing

Research interests

  • International Marketing
  • Digital Marketing 

Accepting applications from PhD students

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Dr Celine Stiris

Senior Teaching Fellow

Research interests

  • Digital Product Customisation
  • Digital Marketing
  • Luxury Brand Management
Connect with Celine

Dr Daisy Lyu PhD

Lecturer in Marketing

Research interests

  • Consumer psychology
  • Omni-channel retailing
  • Technology adoption theories

Accepting applications from PhD students

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Dr Fenfang Lin

Lecturer

Research interests

  • Marketing strategy 
  • B2B SMEs branding & Marketing
  • Product innovation

Accepting applications from PhD students

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Mr Hanjia Duan

Research interests

  • Consumer resistance
  • Sustainable innovation
  • Consumer psychology
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Dr Hongfei Liu

Associate Professor

Research interests

  • Digital marketing and social media
  • Services marketing
  • Strategic marketing and management

Accepting applications from PhD students

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Professor Jaywant Singh

Head of Department

Research interests

  • Cause-related marketing
  • Social media
  • Strategic brand alliances

Accepting applications from PhD students

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Ms Karen Clinkard MSc, CABS CMBE, CIM PGDip, SFHEA (Advance HE)

Principal Teaching Fellow in Marketing

Research interests

  • Employability
  • Enterprise education
  • AGILE mindset
Connect with Karen

Dr Liyuan Wei

Associate Professor in Marketing

Research interests

  • Digital strategiesConsumer psychologyTechnologyWellbeingQuantitative methods

Accepting applications from PhD students

Connect with Liyuan