Email: C.Stiris@soton.ac.uk
Dr Celine Stiris is Senior Teaching Fellow at the Department of Digital and Data Driven Marketing of Southampton Business School.
Céline’s research interests are in the fields of consumer behaviour, luxury marketing, digital marketing and brand management. She is currently working on research projects on digital product customisation, digital marketing, and the impact of artificial intelligence. Her research interests also include consumer psychology of gift-giving and luxury brand management.
Dr Celine Stiris is Senior Teaching Fellow at the Department of Digital and Data Driven Marketing. She was awarded her Ph.D. degree in 2022 and is an Associate Fellow of the Higher Education Academy (AFHEA).
Prior to joining academics, Celine spent more than a decade in various management roles at top luxury and cosmetics brands in Europe, the Middle East, and China. Celine has taught marketing and branding courses at esteemed Universities and business schools in London and Paris for several years. She now puts her rich industry experience and network at the service of students, using real-life examples and inviting inspirational guest speakers from the industry. She also enjoys developing challenging student-led marketing consultancy projects for companies.