Module overview
Aims and Objectives
Learning Outcomes
Subject Specific Practical Skills
Having successfully completed this module you will be able to:
- Identify audiences and create a budget and schedule for an IP-specific project
- Understand IP-specific contracts
- Create a media strategy, using traditional and new (social) media
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- Demonstrate self-direction and originality in planning your own career and that of others
- Demonstrate ability to synthesise current academic and industry literature and data.
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- The importance and benefit of acting responsibly and sustainably in the global music industries, with particular focus on environmental issues.
- Key roles and contemporary marketing & communication strategies in the global music industries
- Key challenges and potential opportunities, including economic and legal ones, within and afforded by the global music industries
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- Critically evaluate information from multiple sources to develop a coherent market position
- Research relevant music markets and audiences, budgets and schedules, technologies and platforms using established techniques of research and enquiry
- Understand and apply professional music industry language and terminology
Syllabus
Learning and Teaching
Teaching and learning methods
| Type | Hours |
|---|---|
| Independent Study | 264 |
| Seminar | 30 |
| Practical classes and workshops | 6 |
| Total study time | 300 |
Resources & Reading list
Internet Resources
Journal Articles
Fairchild, Charles (2016). "Crowds, Clouds, and Idols: New Dynamics and Old Agendas in the Music Industry, 1982–2012.". American Music, 33(4), pp. 441-476.
Textbooks
Fairchild, Charles (2008). Pop Idols and Pirates: Mechanisms of Consumption and the Global Circulation of Popular Music. Ashgate.
Nordgard, Daniel (2018). The Music Business and Digital Impacts: Innovations and Disruptions in the Music Industries. Springer Nature.
Moser, David J (2012). Music Copyright Law. Cengage Learning.
Herstand, Ari (2017). How to Make it in the New Music Business: Practical Tips on Building a Loyal Following and Making a Living as a Musician. New York: WW Norton & Co..
Assessment
Assessment strategy
The mid-semester essay will assess your ability to - research and analyse a problem or problems related to the contemporary global music industries. - test your familiarity with relevant music industry language and terminology. Write clearly and convincingly in English appropriate to academic and/or industry contexts. The final portfolio will assess the practical skills acquired in this module. You will have to conduct your own research using appropriate library and web resources to research relevant music markets and audiences, budgets and schedules, technologies and platforms and devise your own strategy to manage your career and that of others.Summative
This is how we’ll formally assess what you have learned in this module.
| Method | Percentage contribution |
|---|---|
| Portfolio | 70% |
| Individual written report | 30% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
| Method | Percentage contribution |
|---|---|
| Portfolio | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
| Method | Percentage contribution |
|---|---|
| Portfolio | 70% |
| Individual written report | 30% |
Repeat Information
Repeat type: Internal & External