Services Marketing

Learning Outcomes

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• communicate ideas, knowledge, and arguments with brevity and clarity.

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• the nature, characteristics, and issues involved in internal and external management of service marketing.
• the nature, characteristics, and importance of services and service marketing;

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• critically evaluate the service experience, so that it can be effectively managed;
• critically analysing current and future service marketing situations that will lead to effective decision making.
• demonstrate a critical appreciation of service problems, and how theoretical and empirical understanding of these problems can be used to enhance the practice of services marketing;

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.