Module overview
Linked modules
This is the core final year module for the new BA Language Culture and communication
Aims and Objectives
Learning Outcomes
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- the ethical issues and challenges of working with digital media data.
- key concepts related to theories of digital media, communication and language and their application to the study of contemporary societies.
- how language produces and reflects cultural change and difference; the implications of language choices in media contexts, for example in constructing particular registers and styles.
- the role of language, culture and the media within the broader field of applied linguistics and communication, including its role in constructing individual and group identities.
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- engage with subject matter and opinion in both breadth and depth.
- plan a small-scale research investigation.
- formulate and defend personal judgements clearly and persuasively on the basis of evidence.
- apply knowledge, understanding and analysis critically to different topics; formulate and clarify key critical questions in the area of cultural studies, media studies and linguistics.
- understand, apply and evaluate different methodologies used in the study of language, culture and communication.
- define, present and exemplify concepts in media studies and linguistics.
- identify concepts and data relevant to the task at hand.
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- analyse data, and to express results of that analysis cogently and concisely.
- work effectively to solve problems and/or carry out a task.
- produce writing in appropriate genres and to required conventions, including referencing and identification.
- take notes and keep records; abstract and synthesise information and organise the results appropriately.
- set and monitor goals, reflect on your own learning, and learn from feedback.
- communicate effectively and confidently through a long and complex piece of writing.
- plan and organise your learning through self-management; exercise independence and initiative.
Syllabus
Learning and Teaching
Teaching and learning methods
Type | Hours |
---|---|
Seminar | 24 |
Independent Study | 126 |
Total study time | 150 |
Resources & Reading list
Journal Articles
Peters, C.; Allan, S. (2021). Weaponizing Memes: The Journalistic Mediation of Visual Politicization. Digital Journalism , 10(2), pp. 217-229 .
Baker, James; Geiringer, David (2019). Space, text and selfhood: encounters with the personal computer in the mass observation project archive, 1991–2004. Contemporary British History , 33, pp. 293-312.
Baron, Naomi S (1998). Letters by Phone or Speech by Other Means: The Linguistics of Email. Language & Communication , 18(2), pp. 133-70.
Lauer, J. (2012). Surveillance history and the history of new media: an evidential paradigm. . New Media and Society, 14(4), pp. 566-582.
Textbooks
Zuboff, S. (2019). The age of surveillance capitalism . London: Pofile Books.
Fairclough, N. (1995). Media Discourse. London: Hodder.
Herman, E.S. & Chomsky, N. (1988). Manufacturing Consent: The Political Economy of the Mass Media. . New York: Pantheon.
Page, R. (2018). Narratives online. Shared stories in social media. . Cambridge: Cambridge University Press.
Kirschenbaum, M.G. (2008). Mechanisms: New Media and the Forensic Imagination. . Cambridge, Mass.: MIT Press.
Salawu, A.(Ed.) (2018). African Language Digital Media and Communication. London: Routledge.
Veszelszki, A. (2017). Digilect: The Impact of Infocommunication Technology on Language . Munich: De Gruyter .
Jones, R. H,; Jaworska, S.; Aslan, E. (2021). Language and Media: A Resource Book for Students . Abingdon: Routledge.
Bernays, E.L. (1928). Propaganda. New York: Boni and Liveright.
Turkle, S. (1995). Life on the Screen: Identity in the Age of the Internet. New York: Simon & Schuster.
Rheingold, H. (1993). The Virtual Community: Homesteading on the Electronic Frontier. . Reading, Mass.: Addison-Wesley Pub. Co..
Barthes, R. (2009). Mythologies. New York: Vintage Classics.
Blommaert, J. (2010). The Sociolinguistics of globalisation. Cambridge University Press.
Lakoff, G. & Johnson, M (1980). Metaphors we live by. Chicago, IL: University of Chicago Press.
Assessment
Summative
This is how we’ll formally assess what you have learned in this module.
Method | Percentage contribution |
---|---|
Case study | 30% |
Data analysis project | 70% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
Method | Percentage contribution |
---|---|
Case study | 30% |
Data analysis project | 70% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
Method | Percentage contribution |
---|---|
Data analysis project | 70% |
Case study | 30% |
Repeat Information
Repeat type: Internal & External