Fashion Marketing and Branding (MA)

You’ll need a 2:1 degree or equivalent international qualification in a relevant subject, such as: 

• advertising
• architecture
• business
• communication
• economics
• fashion design
• history, including history of art
• human resources
• journalism
• management
• marketing
• politics
• psychology
• public relations
• sociology
• textile design

English language requirements

If English isn't your first language, you'll need to complete an International English Language Testing System (IELTS) to demonstrate your competence in English. You'll need all of the following scores as a minimum:

We accept other English language tests. Find out which English language tests we accept.

If you don’t meet the English language requirements, you can achieve the level you need by completing a pre-sessional English programme before you start your course.

Pre-masters

If you don’t meet the academic requirements, you can complete a pre-master's programme through our partnership with OnCampus. Learn more about the programmes available.

Recognition of professional experience

If you don't have the exact entry requirements, but you have significant work experience in this sector we’ll assess your relevant professional experience, your subject knowledge and your aptitude for learning. 

Your application will be considered on individual merit and you may be asked to attend an interview. 

Got a question?

Please contact us if you're not sure you have the right experience or qualifications to get onto this course.

Email: enquiries@southampton.ac.uk
Tel: +44(0)23 8059 5000

Throughout this masters in fashion marketing and branding, you’ll study a combination of core and optional modules. Your core modules provide in-depth knowledge of specialist concepts, and your optional modules will offer further context to these subject areas. 

You’ll apply the knowledge and skills you develop towards your final project, which gives you the opportunity to choose an area of personal expertise. 

Semester 1 overview

In your first semester you’ll study 3 core modules where you’ll learn key branding principles and academic theories. With these insights, you’ll gain an advanced understanding of marketing and branding strategies, including sustainability marketing.

You’ll also develop your knowledge of:

• fashion consumer behaviour
• psychological and sociological approaches to fashion consumption
• ethical data analysis
• innovation communications strategies

Semester 2 overview

Your second semester includes 2 core modules and one optional module of your choice. You’ll focus on exploring key digital strategies and emerging trends in the fashion industry.

Within this semester your Research Methods for the Fashion Industry module will help you prepare for your final project. You’ll improve academic literacy and proposal writing skills through planned workshops, lectures, and seminars, ready for your project submission.

Want more detail? See all the modules in the course.

Learning

You’ll learn through a combination of: 

• lectures
• seminars
• tutorials
• independent study
• group exercises
• guest lectures
• study visits 

Assessment

Assessment methods will vary according to your choice of modules, but could include:

• individual and group presentations
• essays
• reports
• final project
• digital and visual assignments 

You'll complete a final project that puts  the research and analytical skills you’ve developed into practice. You might choose to look at a practical issue affecting a real organisation, including your own company, or undertake a more general academic study on a relevant topic. 

At the end of the project, you’ll write a report – including a series of recommendations – intended to demonstrate your powers of critical analysis and original thinking.  

Previous final projects have looked at: 

• celebrity endorsement
• the influence of social media on fashion consumers
• brand strategy across cultures
• ethical issues in fashion

You’ll be allocated a personal supervisor for support and guidance throughout your final project. 

Academic Support

We'll assign you a personal academic tutor, and you'll have access to a senior tutor.

With this degree you’ll be in an excellent position to enter the global fashion marketing and branding industry. Potential roles include: 

• brand manager
• marketing communications manager
• journalist
• forecaster
• analyst
• marketing consultant
• entrepreneur
• merchandiser 

Our graduates have gone on to a variety of careers, including merchandising at Next, fashion journalism, and working for an international advertising agency in Shanghai. 

You'll also be in an ideal position to pursue a research career at PhD level.

We're a top 20 UK university for employability (QS Graduate Employability Rankings 2022). Our Careers, Employability and Student Enterprise team will support you throughout your time as a student and for up to 5 years after graduation. This support includes:

• work experience schemes
• CV/resume and interview skills workshops
• networking events
• careers fairs attended by top employers
• a wealth of volunteering opportunities
• study abroad and summer school opportunities

We have a thriving entrepreneurship culture. You'll be able to take advantage of:

• our dedicated start-up incubator, Futureworlds
• a wide variety of enterprise events run throughout the year
• our partnership in the world’s number 1 business incubator, SETsquared

Tuition fees

Fees for a year's study:

• UK students pay £9,250.
• EU and international students pay £27,800.

Check fees for other versions of this course.

Deposit

If you're an international student on a full-time course, we'll ask you to pay £2,000 of your tuition fees in advance, as a deposit.

Your offer letter will tell you when this should be paid and provide full terms and conditions.

Find out about exemptions, refunds and how to pay your deposit on our tuition fees for overseas students page.

What your fees pay for

Your tuition fee covers the full cost of tuition and any exams. The fee you pay will remain the same each year from when you start studying this course. This includes if you suspend and return.

Find out how to pay your tuition fees.

Accommodation and living costs, such as travel and food, are not included in your tuition fees. There may also be extra costs for retake and professional exams.

Explore:

• accommodation costs
• living costs
• budgeting advice
• fees, charges and expenses regulations

10% alumni discount

If you’re a graduate of the University of Southampton, you could be eligible for a 10% discount on your postgraduate tuition fees.

Postgraduate Master’s Loans (UK nationals only)

This can help with course fees and living costs while you study a postgraduate master's course. Find out if you're eligible.

Southampton Arts and Humanities Deans Global Talent Scholarship

Ten scholarships of £10,000 each are available to international students studying for an undergraduate degree or a postgraduate master’s degree in Arts and Humanities.

Find out more about the Southampton Arts and Humanities Deans Global Talent Scholarship, including eligibility, deadlines and how to apply.

Other postgraduate funding options

A variety of additional funding options may be available to help you pay for your master’s study. Both from the University and other organisations.

Funding for EU and international students

Find out about funding you could get as an international student.

1. Use the blue 'apply for this course' button on this page to take you to our postgraduate admissions system.
2. Create an account which gives you access to your own application portal. . 
3. Search for the course you want to apply for.
4. Complete the application form and upload any supporting documents.
5. Pay the £50 application assessment fee, (there are some exemptions, check terms and conditions).
6. Submit your application.

For further details of our admission process, read our step by step guide to postgraduate taught applications.

Application deadlines

Application assessment fee

We’ll ask you to pay a £50 application assessment fee if you’re applying for a postgraduate taught course.

This is an extra one-off charge which is separate to your tuition fees and is payable per application. It covers the work and time it takes us to assess your application. You’ll be prompted to pay when you submit your application which won’t progress until you've paid.

If you're a current or former University of Southampton student, or if you’re applying for certain scholarships, you will not need to pay the fee. PGCE applications through GOV.UK and Master of Research (MRes) degree applications are also exempt. Find out if you’re exempt on our terms and conditions page.

Supporting information

When you apply you’ll need to submit a personal statement explaining why you want to take the course. 

You’ll need to include information about: 

• your knowledge of the subject area
• why you want to study a postgraduate qualification in this course
• how you intend to use your qualification

References are not required for this programme.

Please include the required paperwork showing your first degree and your IELTS English language test score (if you are a non-native English speaker) with your application. Without these, your application may be delayed.

What happens after you apply

You'll be able to track your application through our online Applicant Record System.

We receive a high volume of applications for this course. This means you may not receive a response to your application for up to 12 weeks.

If we offer you a place, you will need to accept the offer within 30 working days. If you do not meet this deadline, we will offer your place to another applicant.

Unfortunately, due to number of applications we receive, we may not be able to give you specific feedback on your application if you are unsuccessful.

Equality and diversity

We treat and select everyone in line with our Equality and Diversity Statement.

Got a question?

Please contact us if you're not sure you have the right experience or qualifications to get onto this course.

Email: enquiries@southampton.ac.uk
Tel: +44(0)23 8059 5000