Ayala Gordon, Associate Director, Digital User Experience
As a Russell Group university, we’ve been looking for ways to make a difference to people’s lives since we were founded, so the vision of my team makes perfect sense to me: we are people focused and we design services for and around people’s needs – whoever they are.
It means that as a team we are open, agile and have a relentless focus on our end-users - existing and new ones. We encourage as much cognitive diversity in our collaborations, and there is always more than one way to solve a problem, which is why we work in a multidisciplinary way.
We’d like to deliver true transformation which involves not just putting services online, but totally rethinking how those services are offered. It's always a cross-functional activity, involving teams from across the university as well as outside.
Our mindset is about being adaptive, curious and always thinking about the person who is not represented ‘in the room’, the end-user.