User-centred design
Our work is guided by users from the outset and throughout.
- New projects begin with a discovery phase in which we explore the problem with users and stakeholders.
- We conduct user research to determine users' needs.
- We move into alpha to test hypotheses and early designs.
- When we have confidence that our design approach will work we continue to test and iterate through beta and live.
Read about our approach to design challenges in our blog.