Full PhD Scholarship in Digital and Data Driven Marketing

About the project

Southampton Business School has an ambitious quality-driven strategy of growth. To enable world-leading research and generate knowledge that is recognised in the global academic community, we are seeking to award one full PhD scholarship to an outstanding candidate in the discipline mentioned below.

As one of the top 5 Marketing Departments in the UK, we invite strong PhD proposals in marketing-specific topics, such as Advertising, Branding, Consumer Behaviour, Digital and Social Media Marketing, International Marketing, Relationship Marketing, Retailing and Marketing Strategy in B2C, B2B and C2C contexts.

Potential supervisors

Lead supervisor

Professor Paurav Shukla

Professor of Marketing

Research interests

Luxury consumption
Brand management
Consumer behaviour and self-identity

Entry requirements

Applicants are expected to have a strong research proposal and possess outstanding grades in a Bachelor’s and Master’s degree in relevant disciplines, in addition to meeting our standard admission requirements for PhD students.

You must have:

MSc with merit and a UK 2:1 honours degree or its international equivalent in relevant disciplines.

Fees and funding

For UK and international students, full-time tuition fees and £19,237 Stipend (living costs) for a maximum duration of 3 years.

We offer a range of funding opportunities for both UK and international students, including Bursaries and Scholarships.

To learn about funding opportunities visit our Doctoral College scholarships and bursaries information.

A number of studentships are available and funding is awarded on a rolling basis. Apply early for the best opportunity to be considered.

How to apply

Apply now

All our applicants apply to the PhD Business Studies and Management programme within the Faculty of Social Sciences. Please apply for the 2024/25 academic session.

You need to:

choose programme type (Research), 2024/25, Faculty of Social Sciences
choose 'Business Studies and Management (Full Time)' on the next page
insert the name of the supervisor Professor Paurav Shukla in section 2 of the application form

Applications should include:

research proposal
your CV (resumé)
2 reference letters
degree transcripts (and translations if appropriate)
bachelors and masters degree certificates

Contact us

Faculty of Social Sciences

If you have a general question, email our doctoral college: fss-gradschool@soton.ac.uk.

Project leader

For an initial conversation, email supervisor Professor Paurav Shukla: P.V.Shukla@soton.ac.uk.

Postgraduate research project