Research project

Professional SMEs in tourism – transnational development of skills acquisition

Research groups:

Centre for Marketing Research
Lead researchers:

Dr Philip Alford
Status:

Not active

Project overview

This project focuses on SME digital marketing adoption, use and integration in the tourism sectors in the UK, Portugal and Denmark. It captures current practice through a survey of 550 SMEs across the three countries as well as 10 in depth interviews carried out in the UK.