About
Zhixuan Liu is a postgraduate researcher in the Department of Digital and Data Driven Marketing at Southampton Business School, University of Southampton. Her current PhD research focuses on consumer behaviour interactions with chatbots and voice assistants. She has a background in MarTech (Marketing Technology), AI, marketing management, and virtual influencers.
Zhixuan is dedicated to leveraging her extensive experience to observe, analyze, and synthesize new knowledge in her field. Her work aims to advance understanding of how emerging technologies influence consumer behaviour, providing valuable insights for academia and industry.