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Dr Ying Feng

Lecturer in Marketing

Research interests

  • Technology Innovation
  • Information System
  • Service Marketing

More research

Connect with Ying

Email: Ying.Feng@soton.ac.uk

Tel: +44 2380599388

ORCID

Profile photo 
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Name 
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Job title 
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Research interests (for researchers only) 
Add up to 5 research interests. The first 3 will appear in your staff profile next to your name. The full list will appear on your research page. Keep these brief and focus on the keywords people may use when searching for your work. Use a different line for each one.

In Pure (opens in a new tab), select ‘Edit profile’. Under the heading 'Curriculum and research description', select 'Add profile information'. In the dropdown menu, select 'Research interests: use separate lines'.

Contact details 
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You can link to your Google Scholar, LinkedIn and Twitter accounts through Pure (opens in a new tab). Select ‘Edit profile’.  In the 'Links' section, use the 'Add link' button. 

ORCID ID 
Create or connect your ORCID ID in Pure (opens in a new tab). Select ‘Edit profile’ and then 'Create or Connect your ORCID ID'.

Accepting PhD applicants (for researchers only) 
Choose to show whether you’re currently accepting PhD applicants or not in Pure (opens in a new tab). Select ‘Edit profile’. In the 'Portal details' section, select 'Yes' or 'No' to indicate your choice. 

About Research Publications Supervision Teaching External roles and responsibilities Biography
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About

Ying is a Lecturer in Marketing at Southampton Business School. Before joining, Ying held a faculty position at the University of East Anglia.

Ying’s research interests include digital anthropomorphism, service marketing, sport marketing, and consumer well-being. Her works have been published in highly regarded journals and conferences, including the Journal of Interactive Marketing and Psychology & Marketing, the American Marketing Association (AMA), the Association for Consumer Research (ACR), and the European Marketing Academy (EMAC) annual conferences.

Ying is a Fellow of the Higher Education Academy (FHEA), and a member of the British Academy Early Career Researcher Network (ECRN). She also serves as a peer-reviewer in her field, including the European Journal of Marketing, AMA, ACR, and the ANZMAC Annual Conference.

You can update this in Pure (opens in a new tab). Select ‘Edit profile’. Under the heading and then ‘Curriculum and research description’, select ‘Add profile information’. In the dropdown menu, select - ‘About’.

Write about yourself in the third person. Aim for 100 to 150 words covering the main points about who you are and what you currently do. Clear, simple language is best. You can include specialist or technical terms.

You’ll be able to add details about your research, publications, career and academic history to other sections of your staff profile.

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