Doctor Yuanyi Xu

Dr Yuanyi Xu

Lecturer in Marketing

Research interests

  • Consumer Identity and Identity Threat
  • Goals, Motivations, and Individual Differences
  • Symbolic Consumption

More research

Accepting applications from PhD students.

Connect with Yuanyi

About

Dr Yuanyi Xu is a Lecturer in Marketing at the Department of Digital and Data Driven Marketing in Southampton Business School.  Her work has been published in international journals, including Tourism Management and Journal of Travel Research.