About
Dr Alex Zarifis is a lecturer based in the Southampton Business School, at the University of Southampton. He teaches on undergraduate, postgraduate, and executive education courses. His research and teaching are on the practical applications of technology in business.
His research interests include trust, electronic business, artificial intelligence, blockchain, Fintech and Insurtech. Dr Alex Zarifis has published extensively on trust in different technologies and business models.
You can update this in Pure (opens in a new tab). Select ‘Edit profile’. Under the heading and then ‘Curriculum and research description’, select ‘Add profile information’. In the dropdown menu, select - ‘About’.
Write about yourself in the third person. Aim for 100 to 150 words covering the main points about who you are and what you currently do. Clear, simple language is best. You can include specialist or technical terms.
You’ll be able to add details about your research, publications, career and academic history to other sections of your staff profile.
Research
Research interests
- Information Systems
- Financial Technology
- Fintech
- Cryptocurrency
- Trust
Current research
Dr Alex Zarifis current research involves understanding the role of financial technology, Fintech, in digital transformation. The impact of specific technologies such as Artificial Intelligence on business models is explored. Several research methods are used including extensive engagement with stakeholders, in the public and private sector, in order to create a shared understanding and shape policy together (Proskalovich et al. 2023).
Reference
Proskalovich R., Jack C., Zarifis A., Serralde D.M., Vershinina P., Naidoo S., Njoki D., Pernice I., Herrera D. & Sarmiento J. (2023) ‘Cryptoasset ecosystem in Latin America and the Caribbean’, University of Cambridge – Cambridge Center for Alternative Finance (CCAF). Available from: https://www.jbs.cam.ac.uk/faculty-research/centres/alternative-finance/publications/crypotasset-ecosystem-in-latin-america-and-the-caribbean/
You can update the information for this section in Pure (opens in a new tab).
Research groups
Any research groups you belong to will automatically appear on your profile. Speak to your line manager if these are incorrect. Please do not raise a ticket in Ask HR.
Research interests
Add up to 5 research interests. The first 3 will appear in your staff profile next to your name. The full list will appear on your research page. Keep these brief and focus on the keywords people may use when searching for your work. Use a different line for each one.
In Pure (opens in a new tab), select ‘Edit profile’. Under the heading 'Curriculum and research description', select 'Add profile information'. In the dropdown menu, select 'Research interests: use separate lines'.
Current research
Update this in Pure (opens in a new tab). Select ‘Edit profile’ and then ‘Curriculum and research description - Current research’.
Describe your current research in 100 to 200 words. Write in the third person. Include broad key terms to help people discover your work, for example, “sustainability” or “fashion textiles”.
Research projects
Research Council funded projects will automatically appear here. The active project name is taken from the finance system.
Publications
Public outputs that list you as an author will appear here, once they’re validated by the ePrints Team. If you’re missing any outputs that you’ve added to Pure, they may be waiting for validation.
Supervision
A list of your current and past PhD students.
This section will only display on your public profile if content has been added.
Contact your Faculty Operating Service team to update PhD students you supervise and any you’ve previously supervised. Making this information available will help potential PhD applicants to find you.
Teaching
Dr Alex Zarifis teaches on a variety of undergraduate and postgraduate modules relating to the application of technology in business, including supervising dissertations related to these issues.
You can update your teaching description in Pure (opens in a new tab). Select ‘Edit profile’. Under the heading and then ‘Curriculum and research description’ , select ‘Add profile information’. In the dropdown menu, select – ‘Teaching Interests’. Describe your teaching interests and your current responsibilities. Aim for 200 words maximum.
Courses and modules
Contact the Curriculum and Quality Assurance (CQA) team for your faculty to update this section.
External roles and responsibilities
These are the public-facing activities you’d like people to know about.
This section will only display on your public profile if you’ve added content.
You can update your external roles and responsibilities in Pure (opens in a new tab). Select ‘+ Add content’ and then ‘Activity’, your ‘Personal’ tab and then ‘Activities’. Choose which activities you want to show on your public profile.
You can hide activities from your public profile. Set the visibility as 'Backend' to only show this information within Pure, or 'Confidential' to make it visible only to you.
Biography
Dr Alex Zarifis joined the University in 2024. Before joining, he has worked at several other universities including the University of Cambridge, University of Manchester and the University of Mannheim. He is currently a research affiliate of the Cambridge Center for Alternative Finance (CCAF). Dr Alex has worked on large EU and UK funded research projects at the Karlsruhe Institute of Technology (KIT) and Loughborough University.
He has explored cryptoassets such as cryptocurrencies from when they first started becoming popular. As part of this he participated in creating the first government recognised, university degree on blockchain technologies in the world. He also published the first peer reviewed research on trust in digital currencies in the world in 2014.
He obtained his BSc from the University of Leeds, and his and MSc and PhD from the University of Manchester.
You can update your biography section in Pure (opens in a new tab). Select your ‘Personal’ tab then ‘Edit profile’. Under the heading, and ‘Curriculum and research description’, select ‘Add profile information’. In the dropdown menu, select - ‘Biography’. Aim for no more than 400 words.
This section will only appear if you enter the information into Pure (opens in a new tab).
Prizes
You can update this section in Pure (opens in a new tab). Select ‘+Add content’ and then ‘Prize’. using the ‘Prizes’ section.
You can choose to hide prizes from your public profile. Set the visibility as ‘Backend’ to only show this information within Pure, or ‘Confidential’ to make it visible only to you.