Bruce is an Associate Professor in Fashion Leadership at the Winchester School of Art, University of Southampton UK. He is a Luxury Brand Creative Director /Fashion Consultant with International experience having designed and presented collections for the British luxury brand DAKS on the catwalk at Milan Menswear Fashion Week. He has an extensive knowledge of design, brand identity, luxury brand management, global manufacturing, and the garment supply chain. Prior to DAKS, Bruce has worked for Katherine Hamnett, Soprani, Moschino, and Onward Kashiyama. His work has been featured in the international fashion press in publications such as Drapers, GQ, Men’s Health, Vogue, Dignio, Nile Magazines in Japan, Crash in France, and Textile Weilshaft in Germany.
Bruce has been Chairman of the British Menswear Guild committee, and a board member of Skillfast-UK. He was external examiner for Central St Martins College, and London College of Fashion. Bruce has also acted as chairman of a mentoring panel for Graduate Fashion Week. An accomplished speaker, he has spoken at industry events in Florence, Guangzhou, Milan, Paris, Sri Lanka, Seoul, and Tokyo. His published work includes book chapters on fashion sustainability for the Springer book series. With his extensive fashion industry knowledge Bruce has acted for Law firms as an expert witness for fashion litigation disputes.
His present research looks at how craft can revitalise the luxury fashion industry. Presented at IPOL conference ‘In pursuit of Luxury’ on topic of ‘Why Craft skills are the essential ingredient in the sustainability of Luxury Menswear’. He also contributing to ongoing fashion sustainability research projects on ‘Exploring the emerging concepts and implications of circular economy, sustainable practices and associated terminologies in fashion and textiles.’ and ‘Fashion Circularity: Viability of Recycling the Post-consumer Fashion and Textiles’.
Bruce has worked as Professor in Fashion Design Craftsmanship at Northumbria University. He lectured across UG and MA, courses including MA Fashion Management and supervised at PHD level. He presently teaches on MA Fashion Management and MA Luxury Brand Management programmes at WSA.
