About
Dr. Chung-Ching Tai is an Associate Professor of Risk and Decision Sciences within Southampton Business School at the University of Southampton.
You can update this in Pure (opens in a new tab). Select ‘Edit profile’. Under the heading and then ‘Curriculum and research description’, select ‘Add profile information’. In the dropdown menu, select - ‘About’.
Write about yourself in the third person. Aim for 100 to 150 words covering the main points about who you are and what you currently do. Clear, simple language is best. You can include specialist or technical terms.
You’ll be able to add details about your research, publications, career and academic history to other sections of your staff profile.
Research
Research interests
- Behavioural economics and Experimental economics
- Neuroeconomics
- Agent-based computational economics
- Behavioural finance and Forecasting
- Artificial intelligence in economics and finance
Current research
My research mostly combines economic analysis with knowledge from psychology, particularly focused on people’s heterogeneous behaviour in markets or risky economic decisions. More specifically, I incorporate psychometric measures of cognitive ability, risk attitudes, personality, thinking styles in analysing people’s behaviour in laboratory experiments. I am also interested in applying neuroimaging techniques to observe people's brain activity during decisions.
The aim of my research is to investigate how bounded rationality impacts people's decision making, strategic behaviour or trading activities in markets. By incorporating psychological factors in economic problems, I will be able to improve our understanding of individual decisions/choice under risk or uncertainty and how heterogeneous behaviour results in patterns in the economic or financial markets.
I am also interested in the research field of prediction markets and idea markets, and have published a series of book, journal papers and book chapters in this field. I have collaborated with prediction market platforms in predicting social or political events and helped commercial organisations and government to form policies. For example, I have worked with the Kaohsiung City Government, which is the second largest city in Taiwan, to generate and evaluate public policies. proving that PMs can be used very effectively in aggregating opinions and forming public policies in the real world.
By analysing a large set of data with machine learning, econometrics and statistical models, I am able to discover whether and how prediction markets aggregate people's forecasts or opinions. I also developed a combined forecasting procedure with which decision makers can manage their risk by adjusting the weights based on their goals.
You can update the information for this section in Pure (opens in a new tab).
Research groups
Any research groups you belong to will automatically appear on your profile. Speak to your line manager if these are incorrect. Please do not raise a ticket in Ask HR.
Research interests
Add up to 5 research interests. The first 3 will appear in your staff profile next to your name. The full list will appear on your research page. Keep these brief and focus on the keywords people may use when searching for your work. Use a different line for each one.
In Pure (opens in a new tab), select ‘Edit profile’. Under the heading 'Curriculum and research description', select 'Add profile information'. In the dropdown menu, select 'Research interests: use separate lines'.
Current research
Update this in Pure (opens in a new tab). Select ‘Edit profile’ and then ‘Curriculum and research description - Current research’.
Describe your current research in 100 to 200 words. Write in the third person. Include broad key terms to help people discover your work, for example, “sustainability” or “fashion textiles”.
Research projects
Research Council funded projects will automatically appear here. The active project name is taken from the finance system.
Publications
Public outputs that list you as an author will appear here, once they’re validated by the ePrints Team. If you’re missing any outputs that you’ve added to Pure, they may be waiting for validation.
Supervision
Current PhD Students
Contact your Faculty Operating Service team to update PhD students you supervise and any you’ve previously supervised. Making this information available will help potential PhD applicants to find you.
Teaching
A short description of your teaching interests and responsibilities.
This section will only display on your public profile if you’ve added content.
You can update your teaching description in Pure (opens in a new tab). Select ‘Edit profile’. Under the heading and then ‘Curriculum and research description’ , select ‘Add profile information’. In the dropdown menu, select – ‘Teaching Interests’. Describe your teaching interests and your current responsibilities. Aim for 200 words maximum.
Courses and modules
Contact the Curriculum and Quality Assurance (CQA) team for your faculty to update this section.
External roles and responsibilities
You can update your external roles and responsibilities in Pure (opens in a new tab). Select ‘+ Add content’ and then ‘Activity’, your ‘Personal’ tab and then ‘Activities’. Choose which activities you want to show on your public profile.
You can hide activities from your public profile. Set the visibility as 'Backend' to only show this information within Pure, or 'Confidential' to make it visible only to you.
Biography
Chung-Ching completed his PhD in Economics from National Chengchi University in Taiwan. Chung-Ching’s research interests include behavioural economics, experimental auctions, neuroeconomics, agent-based simulations and prediction markets.
You can update your biography section in Pure (opens in a new tab). Select your ‘Personal’ tab then ‘Edit profile’. Under the heading, and ‘Curriculum and research description’, select ‘Add profile information’. In the dropdown menu, select - ‘Biography’. Aim for no more than 400 words.
This section will only appear if you enter the information into Pure (opens in a new tab).
Prizes
You can update this section in Pure (opens in a new tab). Select ‘+Add content’ and then ‘Prize’. using the ‘Prizes’ section.
You can choose to hide prizes from your public profile. Set the visibility as ‘Backend’ to only show this information within Pure, or ‘Confidential’ to make it visible only to you.