Doctor Daisy Lyu

Dr Daisy Lyu

 PhD
Lecturer in Marketing

Research interests

  • Consumer psychology
  • Omni-channel retailing
  • Technology adoption theories

More research

Accepting applications from PhD students.

Connect with Daisy

About

Dr Daisy Lyu is the Programme Leader of the BSc Marketing programmes. She is a Lecturer in Marketing and is a member of the Marketing Research Group. She also holds FHEA certification awarded by the Advanced HE. She joined Southampton Business School in early 2016 as a PhD candidate in the Digital and Data Driven Marketing department.