Accepting applications from PhD students.
Email: S.Giddings@soton.ac.uk
Tel: +44 23 8059 6996
AI and robotics for creative practice
postdigital culture and play
toys as technoculture
digital creative industries
games and game culture
Game design and theory
Digital media art and design
Creative computing
Creative technologies
Media ethnography
Seth is a media theorist with particular interests in cultures, technologies and economics of games, toys, and play; design for postdigital play; and AI and robotics in art, games, and everyday life. He is the author of Toy Theory: the technological and the imaginary in play (forthcoming: MIT Press), Gameworlds: virtual media and children’s everyday play (Bloomsbury 2014), editor of The New Media and Technocultures Reader (Routledge 2011), and co-author of New Media: a critical introduction (2nd ed. Routledge 2009). He recently co-edited (with Alison Harvey) a special issue of Games & Culture on ludic economies.
His current projects include: creative AI for industry and education; the relationship between the cultural and creative economy and domestic digital creativity and play; and a book on toys as technoculture. He is the science and technology lead for the Southampton Institute for Arts and Humanities (SIAH) and leads the Faculty of Arts and Humanities AI & Arts research network.