About
A brief description of who you are and what you do.
This section will only display on your public profile if you’ve added content.
You can update this in Pure (opens in a new tab). Select ‘Edit profile’. Under the heading and then ‘Curriculum and research description’, select ‘Add profile information’. In the dropdown menu, select - ‘About’.
Write about yourself in the third person. Aim for 100 to 150 words covering the main points about who you are and what you currently do. Clear, simple language is best. You can include specialist or technical terms.
You’ll be able to add details about your research, publications, career and academic history to other sections of your staff profile.
Research
Research interests
- Fashion Marketing
- Fashion E-tailing
- Fashion Brand Management
- Fashion Entrepreneurship
Current research
- Fashion Entrepreurship and Leadership
- Fashion E-tailing
- Curriculum Development and Employability Skills
📚Recent publications
Co-editor and co-author: Reinventing Fashion Retailing: Digitalising, Gamifying, Entrepreneuring
Pereira, A. M. et al. (2022) ‘Customer models for artificial intelligence-based decision support in fashion online retail supply chains’, Decision Support Systems, 158, p. 2022. doi: 10.1016/j.dss.2022.113795.
Yang, S.-Y. et al. (2022) ‘Exploring the Role of Flow in Augmented Reality for Mobile Retailing’, pp. 162–183. doi: 10.4018/978-1-7998-9179-6.ch009.
Landim, A. R. D. B. et al. (2021) ‘Chatbot design approaches for fashion E-commerce: an interdisciplinary review’, International Journal of Fashion Design, Technology and Education. doi: 10.1080/17543266.2021.1990417.
You can update the information for this section in Pure (opens in a new tab).
Research groups
Any research groups you belong to will automatically appear on your profile. Speak to your line manager if these are incorrect. Please do not raise a ticket in Ask HR.
Research interests
Add up to 5 research interests. The first 3 will appear in your staff profile next to your name. The full list will appear on your research page. Keep these brief and focus on the keywords people may use when searching for your work. Use a different line for each one.
In Pure (opens in a new tab), select ‘Edit profile’. Under the heading 'Curriculum and research description', select 'Add profile information'. In the dropdown menu, select 'Research interests: use separate lines'.
Current research
Update this in Pure (opens in a new tab). Select ‘Edit profile’ and then ‘Curriculum and research description - Current research’.
Describe your current research in 100 to 200 words. Write in the third person. Include broad key terms to help people discover your work, for example, “sustainability” or “fashion textiles”.
Research projects
Research Council funded projects will automatically appear here. The active project name is taken from the finance system.
Publications
Public outputs that list you as an author will appear here, once they’re validated by the ePrints Team. If you’re missing any outputs that you’ve added to Pure, they may be waiting for validation.
Supervision
A list of your current and past PhD students.
This section will only display on your public profile if content has been added.
Contact your Faculty Operating Service team to update PhD students you supervise and any you’ve previously supervised. Making this information available will help potential PhD applicants to find you.
Teaching
- Maketing Communications
- Branding
- Fashion Retailing
- Digital Marketing
- Co-curricular Activities that enhance students entrepreneurial & management skills
You can update your teaching description in Pure (opens in a new tab). Select ‘Edit profile’. Under the heading and then ‘Curriculum and research description’ , select ‘Add profile information’. In the dropdown menu, select – ‘Teaching Interests’. Describe your teaching interests and your current responsibilities. Aim for 200 words maximum.
Courses and modules
Contact the Curriculum and Quality Assurance (CQA) team for your faculty to update this section.
External roles and responsibilities
These are the public-facing activities you’d like people to know about.
This section will only display on your public profile if you’ve added content.
You can update your external roles and responsibilities in Pure (opens in a new tab). Select ‘+ Add content’ and then ‘Activity’, your ‘Personal’ tab and then ‘Activities’. Choose which activities you want to show on your public profile.
You can hide activities from your public profile. Set the visibility as 'Backend' to only show this information within Pure, or 'Confidential' to make it visible only to you.
Biography
Eirini Bazaki, PhD is an Academic, Brand Consultant and Author in Fashion Marketing Management at Winchester School of Art, University of Southampton.
Eirini is a graduate of Saïd Business School, University of Oxford, a Fellow of the UK Higher Education Academy, holds a PhD in Marketing from Adam Smith Business School, University of Glasgow, an MSc in Management Research from the University of Glasgow, an MSc Degree in Marketing Management from Aston University and a BSc (Hons) in Sociology from the department of Social Sciences, Panteion University.
Eirini research interests lie in fashion & luxury marketing, branding and e-tailing. Her research work is published in leading academic books and international journals.
Eirini actively advises brands on how to build a strong brand identity, connect with customers and drive sales through digital channels.
In 2022 Eirini won the Southampton Institute for Arts and Humanities HEIF Research Stimulus Fund. Project title: Student Employability through the Company: An Enterprise Project.
In 2021 Eirini received the Vice-Chancellor's Award for Teaching Innovation.
In 2019 Eirini won a Teaching Development Grant from the Centre for Higher Education Practice (CHEP) Project theme: The Inclusive Teacher
Eirini has held a number of positions with the organisation i.e., School Education Champion (WSA) MA Coordinator for MA Fashion Management, MA Fashion Marketing and Branding and MA Luxury Brand Management, Curriculum Advisor (CHEP), PG Optional Modules Coordinator, Module Leader and Line Manger.
Eirini is co-founder and co-director of the Company@WSA, Principal Brand Consultant at Linzi Wann and holds a number of external examining positions at UK Universities.
You can update your biography section in Pure (opens in a new tab). Select your ‘Personal’ tab then ‘Edit profile’. Under the heading, and ‘Curriculum and research description’, select ‘Add profile information’. In the dropdown menu, select - ‘Biography’. Aim for no more than 400 words.
This section will only appear if you enter the information into Pure (opens in a new tab).
Prizes
You can update this section in Pure (opens in a new tab). Select ‘+Add content’ and then ‘Prize’. using the ‘Prizes’ section.
You can choose to hide prizes from your public profile. Set the visibility as ‘Backend’ to only show this information within Pure, or ‘Confidential’ to make it visible only to you.