Module overview
Aims and Objectives
Learning Outcomes
Learning Outcomes
Having successfully completed this module you will be able to:
- Identify, describe and evaluate a range of sampling designs including in-depth understanding of non-probability based surveys
- Demonstrate awareness of the various sources of survey error and means of controlling for them using design principles.
- Demonstrate awareness of the key principles and practices of survey design and implementation
- Construct survey questionnaires according to best practice and drawing on the relevant survey methodology literature.
- Obtain practical understanding of how to handle missing data in surveys used for the analysis.
Syllabus
Learning and Teaching
Teaching and learning methods
| Type | Hours |
|---|---|
| Independent Study | 126 |
| Lecture | 20 |
| Seminar | 4 |
| Total study time | 150 |
Resources & Reading list
General Resources
Other. Access to text books, journal articles, web sites and other sources of related information. Resources to support the production of blended learning materials will be made available by the Doctoral Training Centre.
Textbooks
Dillman, D., Smyth, J. and Christian, L. (2009). Internet, Mail and Mixed-Mode Surveys: the tailored design method. NY: Wiley.
Bradburn, N. M. and Sudman, S. (2004). Asking questions.. San Francisco: Jossey-Bass.
de Leeuw, E.D., Hox, J. & Dillman, D. (Eds.) (2008). The International Handbook of Survey Methodology. New York/London: Erlbaum/Taylor & Francis.
Groves, Robert M., F.J. Fowler, Mick P. Couper, James M. Lepkowski, Eleanor Singer, and R. Tourangeau. (2009). Survey Methodology. New York: Wiley.
Assessment
Assessment strategy
Formative assessment through feedback from seminar activities. The assessment will require students to write a survey design proposal that critiques the ‘clients’ draft questionnaire and considers survey mode and cost, sampling strategies, response rates and sample representativeness.Summative
This is how we’ll formally assess what you have learned in this module.
| Method | Percentage contribution |
|---|---|
| Coursework | 100% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
| Method | Percentage contribution |
|---|---|
| Coursework | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
| Method | Percentage contribution |
|---|---|
| Coursework | 100% |
Repeat Information
Repeat type: Internal & External