Module overview
Aims and Objectives
Learning Outcomes
Learning Outcomes
Having successfully completed this module you will be able to:
- Analyse different pricing strategies that can be adopted by firms
- Discuss how the government may use monetary policy and fiscal policy to manage a country’s economy
- Identify the determinants of demand and supply in competitive markets
- Explain how profit maximising firms make short run and long run production choices
- Describe the reasons for government intervention in the market and critically analyse the implications of this intervention for market efficiency and social equity
- Analyse the interdependence of firms in imperfectly competitive markets and use game theory to characterise firms’ strategies
- Analyse how specialisation and international trade can benefit countries and firms
- Describe the scope of economics and the various types of markets;
- Describe the various measures and components of national income
- Describe and discuss the major factors affecting the rate of inflation, the level of interest rates, the exchange rate, the level of unemployment, and the rate of economic growth in the economy of an industrialised country
- Analyse the effectiveness of supply-side policies pursued by governments
- Describe and discuss the structure of the public sector finances of an industrialised economy
- Analyse how the determinants of money demand and money supply affect interest rates
- Explain what is meant by globalisation and how it affects business;
- Describe and apply utility theory to economic and financial problems
- Discuss the role of exchange rates in the economy and the various constituents of the balance of payments
- State and describe the key macroeconomic variables that governments seek to control;
- Define and calculate elasticities of supply and demand and explain the implications of varying elasticities for the workings of markets
- Discuss the role of a firm’s growth strategy on its profitability and survival
- Define different market structures and explain how the distinguishing features of each market structure affect the behaviour of individual firms and market equilibrium
- Discuss the interaction between supply and demand and the determination of equilibrium prices
Syllabus
Learning and Teaching
Teaching and learning methods
| Type | Hours |
|---|---|
| Independent Study | 102 |
| Teaching | 48 |
| Total study time | 150 |
Resources & Reading list
Textbooks
J. Perloff (2008). Microeconomics -Theory and Applications with Calculus. Pearson.
Mankiw, N. G. and Taylor, M. P. (2014). Economics. Cengage.
Jones, C.I. (2014). Macroeconomic. Pearson.
Bade, R. and Parkin, M. (2015). Foundations of economics. Pearson.
H. R. Varian (2006). Intermediate Microeconomics: A Modern Approach. Norton.
Perman, R. and Scouller, J (1999). Business economics. Oxford University Press.
M. Parkin, M. Powell, and K. Matthews (2007). Economics. Pearson Education.
Sloman, J., Garratt, D., Guest, J., and Jones, E (2016). Economics for Business. Pearson.
N.G. Mankiw and M.P. Taylor (2008). Macroeconomics. Worth.
Sloman, J., Garratt, D., and Guest, J. (2018). Economics. Pearson.
Begg, D. K. H., Fischer, S., and Dornbusch, R. (2008). Economics. McGraw-Hill.
Begg, D. K. H. and Ward, D. (2013). Economics for business. McGraw-Hill.
Sloman, J. and Garratt, D. (2010). Essentials of economics. FT Prentice Hall.
Sloman, J. (2014.). Economics. Pearson.
Krugman, P. and Wells, R. (2013). Economics. Macmillan.
Assessment
Summative
This is how we’ll formally assess what you have learned in this module.
| Method | Percentage contribution |
|---|---|
| Exam | 80% |
| Class Test | 10% |
| Class Test | 10% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
| Method | Percentage contribution |
|---|---|
| Exam | 100% |
Repeat Information
Repeat type: Internal & External