Entrepreneurship and New Venture Design

Module overview

This module will look at processes supporting the design of new entrepreneurial ventures and offerings. In teams, students will follow a number of experimental and participative models to develop and test prototype ideas. The academic discipline of entrepreneurship will also be examined in order to provide a theoretical background, and to investigate what we currently know (and don't know) about new venture success.

Aims and Objectives

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

Design methods applied to entrepreneurship.
Key success factors for entrepreneurship;

Transferable and Generic Skills

Having successfully completed this module you will be able to:

Manage individual tasks, personal resources and time effectively;
Work effectively as part of a task-orientated and diverse group.
Write effectively for business purposes;

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

Apply and evaluate design thinking as a business process;
Pitch a new business idea / business case.

Learning and Teaching

Teaching and learning methods

Teaching methods include: - Lectures - In class exercises Learning activities include: - Individual reading and research - Group discussions - Individual report writing

Study time
Type	Hours
Teaching	30
Independent Study	70
Total study time	100

Resources & Reading list

Journal Articles

Carlgren, L., Elmquist, M. & Rauth, I. (2016). The Challenges of Using Design Thinking in Industry – Experiences from Five Large Firms. Creativity and Innovation Management, 25(3), pp. pp.344-362.

Luotola, H. et al (2017). Embracing uncertainty in value-based selling by means of design thinking. Industrial Marketing Management, 65((June)), pp. pp. 59-75.

Textbooks

Cross, N. (2011). Design Thinking: Understanding How Designers Think and Work. Berg Publishers.

Luchs, M.G. (2015). Design thinking: new product development essentials from the PDMA. Wiley-Blackwell.

Ries, E (2011). The Lean Startup: How Constant Innovation Creates Radically Successful Businesses. Penguin.

Assessment

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

In-class formative opportunities

Assessment Type: Formative
Feedback: Feedback will be given in class for class discussions and informal group work activities.
Final Assessment: No
Group Work: No

Summative

This is how we’ll formally assess what you have learned in this module.

Breakdown
Method	Percentage contribution
Report	70%
Group report and presentation	30%

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Breakdown
Method	Percentage contribution
Report	100%

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.

Breakdown
Method	Percentage contribution
Report	100%

Repeat Information

Repeat type: Internal & External