Customer Insight

Learning Outcomes

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• critically evaluate a range of advanced techniques to analyse customer behaviour.
• critically analyse complex consumer theories for understanding customers and apply them to aid marketing decision making;

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• the advanced theories and concepts involved in the development of customer insight.
• the complex purchasing and consumption behaviour of customers;

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• critically evaluate a range of advanced techniques to analyse customer behaviour.
• apply problem solving, effectively communicate novel and informed ideas

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Class discussions

• Assessment Type: Formative
• Feedback: Informal feedback given during class discussions and student presentations.
• Final Assessment: No
• Group Work: No

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.