Module overview
Aims and Objectives
Learning Outcomes
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- provide marketing options/solutions to solve business problems;
- debate the fundamentals and evolution of marketing, whilst applying theory to practice;
- communicate ideas and arguments fluently and effectively;
Subject Specific Practical Skills
Having successfully completed this module you will be able to:
- effectively persuade, convince and argue marketing issues;
- apply marketing theory to practice;
- appraise and apply a range of approaches to decision making from a marketing management perspective;
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- the complexity of the competitive environment and its implications for marketing decisions and activities;
- Essential marketing concepts and frameworks that provide effective solutions for marketing management in contemporary organisations;
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- critically analyse marketing and management problems;
- select and apply appropriate marketing tools and techniques for approaching a particular problem and then reflect upon the selected approach to refine decision-making and analytical skills;
Syllabus
Learning and Teaching
Teaching and learning methods
| Type | Hours |
|---|---|
| Independent Study | 126 |
| Teaching | 24 |
| Total study time | 150 |
Resources & Reading list
Journal Articles
You are also expected to supplement your reading from academic and practitioner publications such as:.
Textbooks
Kolter, P T. Armstrong, G. Harris, L.C. and He, H. (2020). Principles of Marketing. Pearson: Harlow.
Kotler, P., Keller, K., Goodman, M., Brady, M. and Hansen, T. (2020). Marketing Management. Pearson: Harlow.
Assessment
Formative
This is how we’ll give you feedback as you are learning. It is not a formal test or exam.
Class discussions
- Assessment Type: Formative
- Feedback: At the end of each lecture we will discuss the outcomes, what theory and practice had been covered during each session.
- Final Assessment: No
- Group Work: No
Summative
This is how we’ll formally assess what you have learned in this module.
| Method | Percentage contribution |
|---|---|
| Examination | 100% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
| Method | Percentage contribution |
|---|---|
| Examination | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
| Method | Percentage contribution |
|---|---|
| Examination | 100% |
Repeat Information
Repeat type: Internal & External