Globalisation of Emerging Markets

Module overview

This module explores emerging markets as important players in the global economy. It introduces theory and practice of doing business in emerging markets and beyond, showing you the unique features of emerging markets and the related opportunities and challenges. You will also learn how firms from developed countries and emerging markets compete in different contexts. Concepts and theories will be applied to analyse case studies.

Aims and Objectives

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

Competitive strategies of multinational enterprises and local firms in emerging markets.
The opportunities and challenges for doing business in emerging markets;
The role of emerging markets in international business;

Transferable and Generic Skills

Having successfully completed this module you will be able to:

Demonstrate written communication skills;
Use library and other resources effectively, and apply bibliographical skills.
Collect and critically evaluate qualitative and quantitative information;
Use a wide range of intellectual ideas and analytical thinking to enrich your arguments;

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

Critically reflect on global strategies related to emerging markets.
Analyse business opportunities and practices in emerging markets;

Learning and Teaching

Teaching and learning methods

Teaching and learning methods include lectures, seminars, group discussions, and self-directed learning. The concepts and theories about emerging markets will be introduced in a series of lectures, directed reading, videos and class discussion. Seminars will allow students to discuss case studies through applying relevant concepts and theories.

Study time
Type	Hours
Lecture	24
Wider reading or practice	36
Revision	12
Preparation for scheduled sessions	22
Completion of assessment task	30
Seminar	10
Follow-up work	16
Total study time	150

Resources & Reading list

Textbooks

Grosse, R. (2021). Emerging markets: Strategies for competing in the global value chain. Kogan Page.

Govindarajan, V. and Trimble, C. (2012). Reverse innovation: Create far from home, win everywhere. Harvard Business Review Press.

Goncalves, M. and Majlergaard, F. (2016). Leveraging cultural diversity in emerging markets. Business Expert Press.

Khanna, T., Palepu, K.G., and Bullock, R.J. (2010). Winning in emerging markets: A road map for strategy and execution. Boston. Harvard Business Press.

Gonclaves, M., Alves, J., and Arcot R. (2015). Doing business in emerging markets: Roadmap for success. Business Expert Press.

Ramamurti, R., and Singh, J. V. (2009). Emerging multinationals in emerging markets. Cambridge University Press.

Assessment

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Questions and answers

Assessment Type: Formative
Feedback:
Final Assessment:
Group Work: No

Summative

This is how we’ll formally assess what you have learned in this module.

Breakdown
Method	Percentage contribution
Individual Coursework	100%

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Breakdown
Method	Percentage contribution
Individual Coursework	100%

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.

Breakdown
Method	Percentage contribution
Individual Coursework	100%

Repeat Information

Repeat type: Internal & External