Strategic Brand Management

Learning Outcomes

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• critically analyse, evaluate and identify the relevance and significance of brand management principles, concepts and theories;
• generate a specific course of action for branding based on a rational consideration of the choices available.

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• identify and explain, in sufficient detail the concepts and theories relevant to branding and brand management;
• demonstrate an ability to apply the relevant principles of brand management across different contexts.

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• identify, justify and use appropriate brand management framework and tools.

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Class participation

• Assessment Type: Formative
• Feedback:
• Final Assessment: No
• Group Work: No

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.