International Business

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• the role of international trading and regulatory institutions and their complex interaction with firm strategy.
• the opportunities and challenges encountered by a company doing business beyond domestic borders;
• the major theories of international trade, foreign direct investment and regional integration;

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• communicate ideas and arguments fluently and effectively in a variety of written formats;
• explain the behaviour of people within and across different cultures;
• develop a holistic critical perspective on an international business and an understanding of how different units operating across countries interact with each other in order accomplish the organizational goals;
• work effectively in groups and recognise problems associated with group working.

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• critically evaluate current strengths and weakness of firm-level competitive and corporate strategy in the growing change of international business environment change.
• solve critical problems applying clear, systematic and practical critical thinking about a range of international business strategy issues e.g. market entry, international marketing or HR strategies;
• appraise concepts, models and analytical frameworks of strategic management and apply them to international contexts;

• The historical development and the current pattern of international business
• The international institutional environment including social, cultural, financial, economic and political systems
• International trade theories
• Foreign market entry strategies
• International marketing
• International human resource management
• Doing business in developed and emerging countries
• Regional economic integration
• The global monetary system
• New opportunities and challenges in the global industry
• International technology transfer and competitiveness

The module will be primarily lecture-based. It will also involve group activities/discussion, open debate, case studies, games and videos. You will be expected to actively participate in the learning process.

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Group Case Study

• Assessment Type: Formative
• Feedback: Feedback from tutor
• Final Assessment: No
• Group Work: No

Class Exercise

• Assessment Type: Formative
• Feedback:
• Final Assessment: No
• Group Work: No

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.